Area Sales Manager

The purpose of this role is to manage the overall sales performance of a region or team. Area Sales Managers perform sales duties themselves and lead teams of salespeople to achieve sales goals. Responsible for setting sales goals for training and supporting teams in order to help them achieve those goals. The Area Sales Manager will be responsible for primary and secondary target achievement of the assigned territory - Trivandrum,Kollam,Pathanamthitta & Alappuzha. Handle General Trade, Distributors & Modern Trade for Food & Snacks categories. Adept at identifying and developing key clients for business excellence and accomplishment of targets.

Job Responsibilities

• Support & coordinates all efforts across the company related to releasing new products to the market.
• Develop sales and marketing strategies to drive sales growth in Kerala
• Handling General Trade, institutions, bakeries, super/hyper markets & distributors across Kerala.
• Build strong relationship with existing and new customers. To generate sales, promote & launch new products in market.
• Develop an overall business plan, including sales strategies and profit goals. This includes performing territory and sales analysis, assessing the results, and adjusting sales strategies accordingly.
• Often requiring travel, Area Sales Managers visit potential and current clients in order to provide product information, answer client questions and concerns, build brand awareness and provide support to the sales team in that region. They do this through both individual meetings and larger sales presentations.
• Establishing, maintaining and expanding customer base; servicing the needs of existing customers. collecting customer and market feedback and reporting the same to the organization
• Monitoring sales team performance, analyzing sales data, periodical forecasting and reporting to Sales Head

Experience

• Minimum 15+ years of experience in food/beverage industry.
• Should have good knowledge of distribution sales activities in Kerala.
• Should have good reporting skills and knowledge of Microsoft Excel.
• Should have handled General Trade, B2B accounts, Distributors etc.