Area Sales Manager

Role & responsibilities Distributor Management

- Ensuring distribution and visibility of companys

products on in assigned territory.

- Responsible for better customer relationship

management, distributor/customer grievances

handling and trouble shooting.

- Appointment of CD (Company Distributor) / SS

(Super Stockiest).

- Understand fund requirement from the market

to achieve desired business.

- Ensure required infrastructure is available with

Distributor to meet volume targets

Driving Sales - CD / ID wise target setting & planning

- Stock Allocation & CD wise billing

- Market intelligence and responsible for proper

reporting / feedback on competitors activities.

- Frequent market visits and joint working with

team to understand ways of working, process

adherence, placement challenges.

- Find out new business opportunities for overall

business growth.

- Periodical sales review and analysis.

Financials - Debtors control & recovery of outstanding

- Ensure sufficient BG/SD is available for achieving

volume target

Workforce Management - Building Team through recruitment program at

ASE & DSM level and carry out functional

induction

- Guiding & motivate sales team to achieve sales

target

- Performance Review on regular interval

- Ensure Sales policies are followed across area

- Training of sales team

Brand Building & Business Development - Planning & execution of BTL activities in

assigned area

- Ensure implementation of consumer related

promotional activities.

- Find out new business opportunities for overall

business growth and retain market share.

Depot Management - C & FA/ Depot/warehouse administration &

supervision.

- Stock Management/ Inventory/ Indenting and

focus on liquidation of slow moving products /

short expiry stocks.

- Coordination between C&FA, Company and

indenting logistics stock management