Intense Technologies - Senior Specialist - Digital Marketing (2-4 yrs)

About this Role:

- We are looking for an experienced and dynamic Senior Digital Marketer to join our team at Intense Technologies! If you have a strong background in digital marketing strategies, content creation, and optimizing user experiences, we want you on board.

- In this role, you'll drive innovative digital marketing campaigns across various platforms, enhance our online presence, and generate results that directly impact business growth.

- You'll collaborate closely with cross-functional teams, including Sales, Product, and Content, to create engaging digital experiences that resonate with our audience.

- Your expertise will shape the marketing strategy for a global tech leader, and the work you do will leave a lasting impact on our brand across multiple industries.

- Mandatory skills Content writing, Content marketing, digital marketing, LinkedIn Campaign Manager, Proof-reading, Social media marketing, product marketing.

Key Responsibilities:

Digital Marketing Strategy: Develop, implement, and manage comprehensive digital marketing campaigns across multiple channels (social media, PPC, SEO, SEM, email, etc.) to enhance brand awareness and generate leads.

Content Creation: Craft and optimize engaging digital content, including blog posts, landing pages, and social media posts, ensuring alignment with overall marketing strategy.

Analytics & Reporting: Monitor key performance metrics (traffic, leads, conversions, etc.) and provide actionable insights and optimize campaigns to improve ROI.

Collaboration with Cross-Functional Teams: Work closely with sales, consulting, product, and content teams to align marketing efforts with business objectives, creating data-driven, high-impact campaigns.

Skills & Qualifications:

Experience: 2+ years of work experience in digital marketing and content writing, particularly within SaaS or IT field.

Degree: Bachelor's degree in Engineering Technology, Marketing, Communications, or a related field.

Digital Marketing Expertise: Strong domain knowledge in content marketing, social media marketing, inorganic/paid ads, and SEO, SEM,.

Writing Skills: Exceptional writing and editing skills with the ability to create persuasive, engaging content for B2B audiences, including blogs, copy, social posts, and landing pages.

Technical Skills: Proficiency in using digital marketing tools such as LinkedIn Campaign Manager, SEMrush, Hootsuite, and email marketing platforms.

Analytical Mindset: Strong analytical skills with the ability to interpret digital marketing data and create actionable strategies for improvement.

Creative Thinker: A natural innovator who can develop digital marketing strategies that grab attention and drive meaningful engagement.

Project Management: Strong organizational and time-management skills, with the ability to juggle multiple projects and meet deadlines.

Team Player: Strong collaboration skills, working effectively with cross-functional teams including sales, content, consulting, and product teams.

What makes you the best fit for Intense?

- You have a deep understanding of digital marketing trends and best practices and are constantly learning and adapting.

- You have a keen eye for detail, especially when it comes to strategizing, writing, content creation, and proof-reading.

- You thrive in a collaborative environment, and enjoy working with others to meet business goals.

- You are results-driven and take ownership of your projects, looking for ways to improve the existing processes or suggest necessary solutions to benefit the entire team.

- You are a quick learner, eager to dive into different marketing initiatives and bring fresh, innovative ideas to the table.

Location: Hyderabad

Company Description:

Intense Technologies Limited is a trusted provider of Enterprise Platforms and Tech-enabled Services, catering to Global Fortune 500 companies.

With over 30 years of industry expertise, we specialize in Banking, Financial Services, Insurance, Education, and Energy & Utilities sectors.

Our UniServe- NXT digital suite is ranked No. 1 in Gartner Peer Insights, showcasing our commitment to driving impact at speed and scale.