Manager - Digital Marketing (4-6 yrs)

Job Description:

Content Creation and Management:

- Creating engaging content for websites, blogs, social media, email newsletters, and other digital platforms.

- Managing content calendars and ensuring content is delivered on time.

- Editing and optimizing content to align with SEO best practices.

Social Media Marketing:

- Managing social media profiles (Facebook, Instagram, Twitter, LinkedIn, TikTok).

- Creating and scheduling posts to engage with the target audience.

- Analyzing social media metrics to measure engagement and success.

- Running paid social campaigns (ads) and promoting organic content.

Search Engine Optimization (SEO):

- Optimizing website content for search engines to increase organic traffic.

- Conducting keyword research and analyzing competitors.

- Monitoring site performance and implementing on-page and off-page SEO techniques.

Paid Advertising (PPC):

- Running paid advertising campaigns (Google Ads, Facebook Ads).

- Setting up and optimizing ads, managing budgets, and tracking performance.

- A/B testing and improving ad copy to maximize ROI.

- Lead Generation and Conversion Optimization

- Developing strategies to generate leads through various digital channels.

- Setting up and optimizing landing pages, forms, and calls to action to maximize conversion rates.