Insomniacs - Manager - Performance Marketing (5-10 yrs)

About us:

- Insomniacs have a bunch of very lovable people, and our clients just can't seem to get enough of us.

- Maybe because we leave no stone unturned, and we swim through deserts, and trek across oceans to connect with your audience across the World of Wide Web.

- Our office has a very high fire security: As a digital Marketing agency, we have a whole bunch of firecrackers working all under the same roof.

- These firecrackers include Creative artists, writers, social media managers, visualisers and dynamic minds working into digital solutions, website management, SEO and SEM.

Address: 203, 2nd Floor, Ackruti Star, MIDC Central Rd, Andheri East, Mumbai, Maharashtra 400093.

Founded : 2015

Team: 200+ members.

Website https://insomniacs.in/

Linked In : https://www.linkedin.com/company/beinsomniacs/about/.

Instagram: https://www.instagram.com/beinsomniacs/

Roles & Responsibilities:

- Lead the planning, execution, and optimization of campaigns across Meta and Google platforms, including Facebook Ads Manager, Instagram, Google Ads, YouTube, and other relevant platforms.

- Develop and implement data-driven lead generation strategies that align with business objectives, target audience insights, and industry best practices.

- Leverage advanced targeting strategies, audience segmentation, and retargeting techniques to drive high-quality leads through paid media.

- Analyze and interpret lead generation campaign performance data, optimizing funnels and conversion paths to maximize lead volume and quality while maintaining cost efficiency.

- Collaborate with the creative team to develop compelling ad creatives, copy, and landing pages that resonate with target audiences and drive high conversion rates.

- Oversee A/B testing, landing page optimization, and lead nurturing tactics to improve campaign performance and conversion rates.

- Manage large advertising budgets effectively, ensuring optimal allocation and spending to achieve lead generation goals and maintain ROI.

- Stay up-to-date with industry trends, platform updates, and new lead generation tools on Meta and Google advertising platforms, integrating new strategies and technologies.

- Provide detailed reporting and performance analysis to senior stakeholders, highlighting key insights, campaign outcomes, and strategic recommendations for continuous improvement.

- Mentor and guide team members, sharing best practices for lead generation and campaign optimization.

Requirements:

- Proven 5+ years of experience in managing paid media campaigns with a strong focus on lead generation across Meta and Google platforms.

- Expertise in leveraging Google Ads, Facebook Ads Manager, Google Analytics, and other analytics tools to optimize lead generation campaigns.

- In-depth knowledge of lead generation strategies, including advanced targeting, retargeting, A/B testing, and optimization for high-quality conversions.

- Strong understanding of landing page optimization and conversion rate optimization techniques to improve lead quality and campaign performance.

- Experience managing large-scale budgets, with the ability to allocate resources effectively to meet lead generation goals.

- Exceptional analytical skills, with the ability to extract insights from data and adjust strategies to improve performance and ROI.

- Creative problem-solving skills, with the ability to craft compelling ad copy, design effective lead capture funnels, and drive audience engagement.

- Excellent communication and presentation skills, capable of reporting on campaign performance and advising senior stakeholders.

- Up-to-date knowledge of digital marketing trends, innovations, and best practices, especially around lead generation and conversion optimization.

- Experience mentoring or leading a team, with the ability to inspire collaboration and foster a high-performing team environment.