Head of Digital Marketing - IT Services & Software Solutions (Trichy)

Key Responsibilities

- Lead Generation & Demand Generation: Develop and execute digital marketing campaigns to drive high-quality leads and increase conversion rates.
- SEO & Content Marketing: Optimize website content, blogs, and landing pages for search engines to improve organic visibility and traffic.
- Paid Advertising & PPC: Manage Google Ads, LinkedIn Ads, and other paid campaigns to maximize ROI and customer acquisition.
- Marketing Automation & Email Campaigns: Implement and optimize email marketing and nurture campaigns using tools like HubSpot, Marketo, or Mailchimp.
- Social Media Strategy: Develop targeted LinkedIn, Twitter, and other B2B social media strategies to boost brand awareness and engagement.
- Analytics & Performance Optimization: Track key marketing metrics using Google Analytics, SEMrush, and other tools to measure and enhance campaign effectiveness.
- Website & Landing Page Optimization: Work with developers and designers to improve user experience (UX) and conversion rates.
- Competitor & Market Analysis: Monitor trends in the IT services sector and refine strategies for maximum impact.

What We're Looking For

- Experience: 5+ years of digital marketing experience, with at least 2+ years in IT services or B2B tech marketing.
- SEO & SEM Expertise: Proven track record in SEO strategies, Google Ads, and PPC campaign management.
- Lead Generation & Growth Marketing: Strong understanding of B2B lead funnels, conversion rate optimization (CRO), and marketing automation.
- Content & Copywriting Skills: Ability to create compelling marketing content tailored for the IT services industry.
- Marketing Tools Proficiency: Experience with Google Analytics, HubSpot, SEMrush, Ahrefs, LinkedIn Ads, and CRM tools.
- Data-Driven Mindset: Ability to analyze marketing performance data and optimize campaigns for maximum impact.
- Creative & Strategic Thinking: Passion for technology, branding, and innovative marketing approaches.