Digital Marketing Manager

Role & responsibilities

• Develop, implement, and manage digital marketing campaigns.
• Optimize content for the website and social networking channels (SEO, SEM).
• Track, report, and analyze website traffic and performance.
• Collaborate with the content team to ensure the right messaging across platforms.
• Manage and enhance the companys social media presence.
• Create marketing strategies to drive online traffic and boost brand visibility.
• Monitor competitor activities and market trends to adapt marketing strategies.
• Plan and execute paid ad campaigns (Google AdWords, Facebook Ads, LinkedIn Ads).
• Conduct A/B testing on campaigns to improve conversion rates and optimize performance.
• Coordinate with external agencies for advanced digital marketing strategies and performance analytics.
• Handle paid campaigns and lead generation is mandatory in all social media platform
• Handle designing team for promotional content

Preferred candidate profile

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Proven working experience in digital marketing

Familiarity with SEO, Google Analytics, marketing database, email, social media and/or display advertising campaigns and other digital marketing tools. Strong knowledge of social media platforms (Facebook, Instagram, LinkedIn).

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement.