Digital Marketing Specialist

Roles and Responsibilities

• Develop and execute digital marketing strategies across various channels, including social media, email, and search engines.
  
• Manage and optimize Google AdWords campaigns to drive lead generation and conversion.
  
• Create engaging content for Facebook ads, landing pages, and other online platforms to increase brand awareness and customer engagement.
  
• Conduct keyword research, on-page optimization, and link building to improve website ranking on search engine results pages (SERPs).
  
• Monitor key performance indicators (KPIs) such as click-through rates (CTR), cost per acquisition (CPA), return on ad spend (ROAS), etc. to measure campaign effectiveness.
  

Desired Candidate Profile

• 2-4 years of experience in digital marketing with a focus on lead generation, social media marketing, online marketing, email marketing, Google AdWords & Google Analytics.
  
• Proficiency in creating compelling copywriting for various formats like blog posts, articles, product descriptions etc.