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Digital Marketing Head
Academically
posted 3+ weeks ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Team Leadership & Mentorship
- Lead a team of 20 digital marketing professionals, including graphic designers, video editors, content writers, SEO experts, performance marketers, social media marketers, and influencer marketers.
- Foster collaboration, provide mentorship, and maintain high team morale to deliver outstanding results.
Strategic Planning & Execution
- Develop and implement innovative marketing strategies to drive lead generation and accelerate company growth.
- Align digital marketing goals with the organizations vision and future expansion plans.
- Establish and oversee campaign roadmaps, ensuring alignment with business objectives.
Social Media Management
- Oversee the management of all social media platforms, ensuring consistent brand messaging and tone across channels.
- Design and execute campaigns tailored to specific platforms, audiences, and trends.
- Leverage analytics to track social media performance and refine strategies for improved engagement and reach.
Day-to-Day Operations Oversight
- Supervise daily activities, ensuring deadlines are met and deliverables are of the highest quality.
- Set performance benchmarks, monitor team achievements, and provide constructive feedback to enhance productivity.
Cross-Functional Collaboration
- Collaborate effectively with Sales, Program, and Product teams to ensure alignment between marketing efforts and business goals.
- Incorporate feedback from different departments to refine campaigns and strategies.
Innovation & Trend Analysis
- Stay updated on the latest trends, tools, and technologies in digital marketing, particularly for engaging Gen Z healthcare professionals.
- Introduce cutting-edge strategies to keep campaigns relevant, dynamic, and impactful.
Creative Initiatives
- Bring fresh, creative ideas to the table and take ownership of initiatives that drive innovation and competitive advantage.
- Foster a culture of creativity and experimentation within the team to explore bold new marketing approaches.
Conflict Management & Team Cohesion
- Resolve conflicts diplomatically, fostering a harmonious and productive work environment.
- Encourage respect, collaboration, and cooperation within a diverse team.
Lead Generation & Performance Analysis
- Design and manage marketing campaigns focused on lead generation and conversion.
- Analyze campaign performance metrics, optimize ROI, and drive consistent growth in leads and revenue.
Brand Positioning & Content Strategy
- Develop and maintain a strong brand identity across digital platforms.
- Oversee content creation, ensuring it aligns with the company s voice, values, and target audience.
Proven Digital Marketing Expertise
- Demonstrated experience in SEO, performance marketing, YouTube SEO, content strategy, and social media management.
- Ability to provide guidance and mentorship to team members across all marketing domains.
Exceptional Leadership & Collaboration Skills
- Build strong interdepartmental relationships and align team efforts to achieve company objectives.
- Inspire and motivate team members to deliver their best work.
Adaptability in a Fast-Paced Environment
- Prior experience in healthcare EdTech or enthusiasm for working in a dynamic, mission-driven industry is preferred.
- Thrive in a results-oriented, fast-paced work culture.
Strategic, Creative & Future-Oriented Mindset
- Plan and execute marketing strategies with a long-term vision.
- Bring innovative ideas and strategies to ensure a competitive edge and sustained growth.
Conflict Resolution Abilities
- Address team challenges effectively, ensuring a productive and positive work atmosphere.
Experience & Qualifications
- 7-10 years of experience managing diverse teams, ideally in a fast-paced environment.
- Healthcare professionals with an MBA, preferably from a premium institute , will be given preference.
Employment Type: Full Time, Permanent
Read full job description
What people at Academically are saying
What Academically employees are saying about work life
based on 35 employees
Flexible timing
Monday to Saturday
No travel
Day Shift
Academically Benefits
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