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Digital Marketing Head
Academically
posted 20d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Team Leadership & Mentorship
- Lead a team of 20 digital marketing professionals, including graphic designers, video editors, content writers, SEO experts, performance marketers, social media marketers, and influencer marketers.
- Foster collaboration, provide mentorship, and maintain high team morale to deliver outstanding results.
Strategic Planning & Execution
- Develop and implement innovative marketing strategies to drive lead generation and accelerate company growth.
- Align digital marketing goals with the organizations vision and future expansion plans.
- Establish and oversee campaign roadmaps, ensuring alignment with business objectives.
Social Media Management
- Oversee the management of all social media platforms, ensuring consistent brand messaging and tone across channels.
- Design and execute campaigns tailored to specific platforms, audiences, and trends.
- Leverage analytics to track social media performance and refine strategies for improved engagement and reach.
Day-to-Day Operations Oversight
- Supervise daily activities, ensuring deadlines are met and deliverables are of the highest quality.
- Set performance benchmarks, monitor team achievements, and provide constructive feedback to enhance productivity.
Cross-Functional Collaboration
- Collaborate effectively with Sales, Program, and Product teams to ensure alignment between marketing efforts and business goals.
- Incorporate feedback from different departments to refine campaigns and strategies.
Innovation & Trend Analysis
- Stay updated on the latest trends, tools, and technologies in digital marketing, particularly for engaging Gen Z healthcare professionals.
- Introduce cutting-edge strategies to keep campaigns relevant, dynamic, and impactful.
Creative Initiatives
- Bring fresh, creative ideas to the table and take ownership of initiatives that drive innovation and competitive advantage.
- Foster a culture of creativity and experimentation within the team to explore bold new marketing approaches.
Conflict Management & Team Cohesion
- Resolve conflicts diplomatically, fostering a harmonious and productive work environment.
- Encourage respect, collaboration, and cooperation within a diverse team.
Lead Generation & Performance Analysis
- Design and manage marketing campaigns focused on lead generation and conversion.
- Analyze campaign performance metrics, optimize ROI, and drive consistent growth in leads and revenue.
Brand Positioning & Content Strategy
- Develop and maintain a strong brand identity across digital platforms.
- Oversee content creation, ensuring it aligns with the company s voice, values, and target audience.
Proven Digital Marketing Expertise
- Demonstrated experience in SEO, performance marketing, YouTube SEO, content strategy, and social media management.
- Ability to provide guidance and mentorship to team members across all marketing domains.
Exceptional Leadership & Collaboration Skills
- Build strong interdepartmental relationships and align team efforts to achieve company objectives.
- Inspire and motivate team members to deliver their best work.
Adaptability in a Fast-Paced Environment
- Prior experience in healthcare EdTech or enthusiasm for working in a dynamic, mission-driven industry is preferred.
- Thrive in a results-oriented, fast-paced work culture.
Strategic, Creative & Future-Oriented Mindset
- Plan and execute marketing strategies with a long-term vision.
- Bring innovative ideas and strategies to ensure a competitive edge and sustained growth.
Conflict Resolution Abilities
- Address team challenges effectively, ensuring a productive and positive work atmosphere.
Experience & Qualifications
- 7-10 years of experience managing diverse teams, ideally in a fast-paced environment.
- Healthcare professionals with an MBA, preferably from a premium institute , will be given preference.
Employment Type: Full Time, Permanent
Read full job description What people at Academically are saying
What Academically employees are saying about work life
based on 5 employees
Flexible timing
Monday to Saturday
Within city
Day Shift
Academically Benefits
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