Marketing Executive

Role & responsibilities

Job Summary:

We are looking for a dynamic and creative Marketing Executive to join our team. The ideal candidate will be responsible for planning, executing, and analyzing marketing campaigns to promote our brand, products, and services. This role requires a blend of creativity, analytical skills, and a deep understanding of market trends.

Key Responsibilities:

✅ Marketing Strategy & Execution:

• Assist in developing and implementing marketing strategies and campaigns.
• Coordinate with internal teams to execute promotional activities.
• Ensure brand consistency across all marketing channels.

✅ Digital Marketing & Social Media:

• Manage and update company websites and social media platforms.
• Develop and execute digital marketing strategies, including SEO, PPC, email marketing, and content marketing.
• Track and analyze digital campaign performance to improve engagement.

✅ Market Research & Analysis:

• Conduct market research to identify trends, competitors, and customer needs.
• Analyze data from marketing campaigns and suggest improvements.

✅ Content Creation & Branding:

• Assist in creating engaging content for blogs, social media, newsletters, and advertisements.
• Develop marketing materials such as brochures, presentations, and case studies.

✅ Event & Campaign Management:

• Plan and execute promotional events, product launches, and campaigns.
• Coordinate with external agencies, vendors, and stakeholders for smooth execution.

✅ Lead Generation & Customer Engagement:

• Develop and execute lead-generation strategies.
• Engage with potential customers and build relationships through various marketing initiatives.

Key Skills & Requirements:

✔ Bachelors degree in Marketing, Business, or a related field.
✔ 1-3 years of experience in marketing or a related role.
✔ Strong knowledge of digital marketing, social media, and analytics tools.
✔ Excellent communication and content creation skills.
✔ Creativity and ability to think outside the box.
✔ Proficiency in MS Office, Canva, or other design tools is a plus.
✔ Ability to work in a fast-paced environment and manage multiple projects.