Digital Marketing Executive

About the Organization

SimplyFI develops products in the areas of Telecom, Retail and Banking enabled by Blockchain and Artificial Intelligence. We bring the latest technology and Trade Finance expertise in the market. Together with an innovative team of SimplyFI, we have developed Asias first Invoice Discounting Marketplace on Blockchain.

Responsibilities & Scope of Work

1. Project Management:

• Lead marketing campaigns from ideation to execution for B2B events, ensuring adherence to timelines, budgets, and objectives.
• Collaborate across teams (content, creative, design, and sales) to align on project goals, resources, and deliverables.
• Use project management tools to track progress, monitor timelines, and resolve any issues that arise during campaign execution.

2. Strategic Thinking & Market Research:

• Conduct thorough market research to understand industry trends, customer behavior, and competitor strategies for social media
• Develop marketing strategies based on insights derived from market research to reach target audiences effectively.
• Assess and refine campaign strategies based on performance data and customer feedback.

3. Creative & Content Development:

• Create engaging and persuasive content for a variety of marketing channels, including social media, email campaigns, websites, and print materials.
• Direct the creative process for marketing collateral to ensure consistent messaging across all channels.
• Write compelling copy for digital and offline campaigns, focusing on brand messaging and customer engagement.

4. Digital Marketing & Social Media Engagement:

• Manage paid advertising campaigns across social media platforms such as Meta (Facebook, Instagram, Messenger, WhatsApp) and LinkedIn, optimizing for engagement and conversion.
• Develop and implement SEO strategies to improve website visibility and drive organic traffic.
• Monitor and analyze social media metrics to improve online presence and community engagement.

5. Communication & Leadership:

• Lead communication efforts with stakeholders, both internal and external, ensuring clear and concise messaging.
• Demonstrate leadership in guiding the team to achieve marketing objectives an foster a collaborative working environment.

6. Data-Driven Decision-Making:

• Implement A/B testing strategies to optimize campaign performance continuously.
• Use data insights to refine and improve customer journey mapping, ensuring personalized experiences and high engagement rates.

7. Customer Focus & Personalization:

• Gather customer feedback to understand needs, preferences, and pain points, and integrate them into marketing strategies.
• Focus on customer journey mapping to create more personalized and targeted campaigns that resonate with the audience.

8. Tech-Savvy & Adaptability:

• Leverage CRM tools, marketing automation software, and project management platforms (e.g., Zoho, Trello) to streamline processes and enhance efficiency.
• Adapt marketing strategies and tactics in response to market changes, feedback, and emerging digital trends.

9. Attention to Detail:

• Ensure all marketing materials and campaigns are executed to the highest standard, maintaining quality and consistency across all channels.
• Review content and designs to ensure accuracy and alignment with brand guidelines.

Requirements & Qualifications

• Experience: 0-2 years of relevant experience in B2B digital marketing, project management, and event marketing.
• Education: Bachelor's degree in Marketing, Media Communications, Business, or a related field.
• Location: Whitefield, Bangalore
• Job Type: Full-time & On-site, 5-day work week

Required Skills:

• Strong project management skills, with experience in managing multiple campaigns simultaneously.
• Proficient in market research, brand strategy development, and campaign planning.
• Creative mindset with experience in content creation, copywriting, and creative direction.
• Strong digital marketing skills, including SEO, social media management, email marketing, and analytics.
• Excellent communication and negotiation skills, with the ability to engage and influence stakeholders.
• Data-driven mindset with experience in tracking KPIs, A/B testing, and using analytics tools.
• Strong leadership and team collaboration skills.
• Familiarity with CRM tools, marketing automation platforms, and project management software.