Infineon - Specialist - Global Product Management & Marketing - Semiconductor (6-13 yrs)

We are seeking an experienced and results-driven Semiconductor Product Marketing Manager to join the Infineon team. This is a global role and is pivotal in managing all aspects of the product life cycle for memory products. As a key member of the marketing organization, you will be responsible for developing business cases and executing go-to-market strategies for our semiconductor products, driving revenue growth, and increasing market share. The ideal candidate will have a deep understanding of the semiconductor industry, excellent marketing skills, and the ability to collaborate with cross-functional/cross-geographic teams.

Job Description

In your new role you will:

- Develop and execute comprehensive go-to-market strategies for new and existing semiconductor products, including product positioning, messaging, and launch plans

- Collaborate with cross-functional teams, including applications, operations, and business development, to ensure alignment and effective execution of product marketing strategies

- Conduct market research and competitive analysis to identify market trends, customer needs, and competitor activity, and develop products and strategies to address them

- Develop business plans and lead the product development process, working closely with engineering teams

- Develop and maintain sales enablement materials - collateral, product presentations, and whitepapers

- Monitor and track opportunity funnel and support design activity to drive revenue growth

Support the existing memory portfolio and customer base.

- Develop and review forecasts, maintain product roadmap and identify portfolio optimization strategies

- Stay up-to-date with industry trends, competitor activity, and emerging technologies, and apply this knowledge to make informed marketing decision

Your Profile:

- You are best equipped for this task if you have:

- Master's degree in Business with Engineering degree in Electrical/Electronics or a related field

- Pre-MBA experience in semiconductor engineering

- At least 3 years of experience in product marketing/product management, with a focus on semiconductors or related industries

- Proven track record of developing and executing successful product development and go-to-market strategies

- Good understanding of the semiconductor industry, including market trends, customer needs, and competitor activity

- Strong analytical and problem-solving skills, with the ability to interpret market data and customer feedback

- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

- Strong project management skills, with the ability to manage multiple projects simultaneously and prioritize tasks effectively