Manager - Product Planning & Marketing - Air Conditioner Segment (8-12 yrs)

Responsibilities:

- Conceptualization of new innovative features & plan for inclusion in product line up.

- Plan for SKU optimization.

- Product line up finalization.

- Mid Term and Long-Term Road map & strategy.

- Global product study - feature / design / road map / life-style trend analysis.

- Benchmarking, price positioning, specification comparison to improve market share (vs competition).

- To secure new product planning policy approval.

Key Result Area:

- Plan, strategize and manage AC product, line-ups and product roadmaps to align with business directions and sales targets

- Techno commercial product management for South Asia & Middle East/Africa

- Generate ideas for improvement and sustainability of new products and current products.

- Liaise closely with various cross functional departments i.e. R&D in product developments

- Identify market trends related to product and provide vision for continued leadership

- Pricing strategy & channel wise SKU Planning

- Annual PRM Planning and Joint Business planning and performance for Key partners

- SKU Performance and optimization with Sell In / Sell Out and profit management

- Cost control and early estimates of P/L based on sales PSI both for factory and category

- Make analysis on consumers' surveys reports and periodic market reports to compliment products development.

- GFK & Market Share analysis along with Primary and Secondary Interpretation

- Competition analysis and price positioning for strategic preparations

Skills:

- Strategic Thinking and Planning.

- Decision Making.

- Change Management.

Collaboration.

CTC Upto 22 LPA.

Qualification - B Tech plus MBA