Manager-Corporate Communication and Marketing

WWW.IMR-RESOURCES.COM

SECTOR 56 GURGAON OFFICE

Key Responsibilities:

1. Brand Development:
   
• Vision, Mission, and Values: Collaborate with senior leadership to develop and articulate the company's vision, mission, and core values. Ensure these elements are clearly communicated and integrated into all branding efforts.
  
• Tagline Development: Craft a compelling and memorable tagline that encapsulates the essence of our brand and resonates with our target audience
• Logo Creation: Lead the design process for a new company logo, working with graphic designers and stakeholders to ensure it reflects our brand identity and values.
2. Website Development:
   
• Website Design and Management: Oversee the creation,updations and launch of a new company website. Ensure it is user-friendly, visually appealing, and aligned with our brand identity.
• Content Creation: Develop and manage content for the NEWSLETTER, website, including company information, blog posts, and other relevant materials. Ensure all content supports our marketing and communication objectives.
• Performance Monitoring: Analyze website performance metrics and user feedback to make data-driven improvements.
3. Marketing Strategy:
   
• Strategy Development: Create and implement comprehensive B2B marketing strategies that align with the brand elements. Focus on increasing brand awareness, engagement, and market positioning as required.
• Campaign Management: Plan and execute marketing campaigns across various channels, including digital, social media, email, and print. Measure and report on campaign effectiveness.
4. Employer Branding:
   
• Brand Messaging: Develop and promote messaging that highlights our company culture, values, and career opportunities. Ensure our employer branding reflects our vision and mission.
• Recruitment Marketing: Create content and strategies to attract top talent, including job descriptions, recruitment materials, and social media posts.
5. Communication Management:
   
• Internal Communication: Develop and implement internal communication strategies to keep employees informed and engaged with company developments and brand initiatives.
• External Communication: Manage external communication efforts, including public relations, media relations, and community outreach.