Business Leader- Marketing & Communication

Company Description

Impact Guru Foundation (IGF), a leading non-profit in India, specializes in healthcare interventions since 2014. Our core programs include Care On Wheels (C.O.W.), Empower Her, Disability Support, Skilling and Environment Programs. In September 2024, Impact Guru Foundation has been honored with two prestigious awards: The Excellence Good Governance Award & The CSR Universe Social Impact Award 2024 in the Health Caregory! We aim to provide life-saving medical care to the most vulnerable across India, making a positive impact every day. Learn more about us at: https://impactgurufoundation.org/.

Job Responsibilities:

To lead IGF marketing activities both off line and online (social media, digital campaigns, alliances, advertising, creative projects, school fund raising, Employee volunteering/ engagement). Developing plans to help establish our market presence, across India and US market.

1. Roles & Responsibilities:

• A passionate leader who embodies business acumen and a deep understanding of digital marketing techniques and possess an entrepreneurial mindset to drive growth.
• Build a digital marketing roadmap for the organization.
• Manage all digital marketing channels for multiple initiatives/ foundations/programs (e.g. website, blogs, emails, and social media) meeting the demands of relevant leads for the business.
• Identify metrics to measure the ROI of digital marketing channels.
• Proven track record in managing performance campaigns, branding initiatives, innovative content strategies across digital media platforms
• Entrepreneurial mind-set to generate new ideas and out of box solutions that would become the trend-setter for NGO industry.
• Strong leadership and inter-personal skills to help drive the new wave of online and digital growth within the organization and also with the stakeholders.
• Strong quantitative & analytical skills to help use digital technologies as a backbone for building organization intelligence and information.
• Enhancement in the digital marketing function which should eventually redefine the role digital plays in e-com industry.
• On-board & work with 3rd party vendors/ volunteers to lead all digital marketing efforts including SEO, SEM, Affiliate, Email, Whats App, Social Media, Analytics, content and designers.
• To develop marketing/media/creative strategies for Providing inputs while creating digital campaigns and strategies.
• Ensuring that communication flows effectively within the team .
• Refining the details of campaigns and ensuring that challenges are being addressed
• Managing budgets and campaign costs Creating reports for campaigns and more.
• Monitoring the effectiveness of campaigns and taking necessary steps to optimize them.
• Stay up-to-date with digital technology developments.
• Manage team and its P&L • Training and Mentoring the team.

Professional Experiences:

• 12+ years of experience in digital marketing and minimum of 5+ years experience in social sector/ customer acquisition / engagement.
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channels function
• Hands-on experience with SEO/SEM, Google Analytics, and CRM software
• Familiarity with web design, website management etc
• Strong team management, communication (written and verbal), and analytical skills with an ability to perform hands-on tasks.
• Zeal & Passion to grow & lead a team

Qualifications and skills:

MBA/Masters degree in Marketing, Business Administration, Information Technology, or any other related field. or equivalent practical experience. (mandatory)

Working Location - Marol Andheri East

Working Days- 5 Days Working, Sat/Sun Off

Interested candidates please share a resume on the below mentioned id -hr@impactgurufoundation.org