Brand & Marketing Communication

Role & responsibilities

As a Product Marketing Manager, the person will be responsible for all the marketing activities related to Business Banking products like Current Account and Government Banking, Retail Institutions banking

Key Responsibilities:

• Planning and executing campaigns to drive acquisition, cross-sell, up-sell and of all the said products
• Closely collaborating with the product and campaigns team to drive the effective customer acquisition, servicing, deepening and engagement through effective communication and the same is delivered within timelines
• Understanding market conditions/ current events to leverage and come up with quick tactical campaigns
• Prepare go-to-market strategies for key launches/campaigns
• Keeping in touch with competition campaigns and offers to work on creating better campaign ideas for customers
• Develop product positioning and messaging that differentiates various products in the market
• Channel & Sales enablement
• Understanding various digital platforms to have a differentiated communication plan for each
• End-to-end execution of campaigns including co-ordination with the campaigns and other tech teams
• Engagement & Customer Lifecycle Management communication
• Work closely with alliance, events/activation and social media team for customer engagement initiatives
• Vendor management- Ability to manage creative agencies, printers and other vendors and ensuring deliveries within committed project timelines
• Planning & Budgeting- Plan and manage annual marketing budgets for your respective products and track the same closely.
• Understands digital & performance marketing
• Brand Management All mediums of Branding and execution of the same.

Job Requirements:

Role

• MBA with Around 5 to 6 years’ experience in marketing preferably in digital product space (apps, digital product marketing in fintechs/banks) or has been working on Business Banking Apps (Current Account, POS (Merchant Acquiring), Trade), Business loan, Working capital, Government Banking, TASC – Retail institutions
• Needs to have experience in Digital Marketing
• Should also understand social media marketing and BTL Marketing too
• Great communication skills and creative skills (Both written and verbal communication skills)
• Attention to detail
• Excellent people management skills to interact with staff, colleagues and cross-functional teams, and third parties
• Problem solving capabilities and hands-on working style
• Ability to work in a challenging and dynamic environment