Seo Analyst

We're hiring for SEO Analyst with Impact Guru company

About Us : ImpactGuru ImpactGuru.com is Indias leading healthcare financing platform, providing crowdfunding solutions to make healthcare accessible and affordable. We empower individuals to raise funds for medical treatments and life-saving procedures, making a significant impact on people's lives.

Position Overview We are looking for a detail-oriented SEO Analyst to join our team in Mumbai. The ideal candidate will be responsible for optimizing our website to improve search engine rankings, conducting technical audits, and ensuring best SEO practices are implemented across all digital platforms.

Key Responsibilities:

1. Keyword Research & Strategy

● Conduct in-depth keyword research to identify high-value search terms.

● Analyze competitors' keyword strategies and implement insights.

● Optimize existing content and plan new content around target keywords.

2. Technical SEO Audits & Fixes

● Perform regular technical SEO audits to identify and resolve issues like broken links, slow page speeds, and crawl errors.

● Work closely with developers to fix site structure, canonicalization, and indexing issues.

● Ensure mobile-friendliness and Core Web Vitals optimization.

3. On-Page SEO Optimization

● Optimize title tags, meta descriptions, headers, and internal linking strategies.

● Ensure content follows SEO best practices, including keyword placement, readability, and structured data.

● Align SEO strategies with content and UX teams to enhance engagement.

4. Reporting & Performance Analysis

● Track and analyze website traffic, rankings, and conversion metrics.

● Generate detailed reports on SEO performance and improvement strategies.

● Present findings to stakeholders and suggest actionable improvements.

Skills & Qualifications

● Experience: 13 years in SEO, preferably in a digital marketing or tech-driven environment.

● Education: Bachelor's degree in Marketing, Communications, Computer Science, or a related field.

● Technical Skills:

○ Strong understanding of website optimization, indexing, and search engine algorithms.

○ Ability to analyze crawl errors, site speed, and structured data.

○ Experience with content and UX SEO alignment.

● Soft Skills:

○ Analytical mindset with strong problem-solving skills.

○ Excellent attention to detail and ability to interpret data-driven insights.

○ Good communication and ability to work in cross-functional teams.

Tools to Use

● SEO Analysis: Ahrefs, SEMrush, Screaming Frog

● Reporting & Analytics: Google Analytics, Google Search Console

● Data Management: Excel, Google Sheets

Interested candidates share their updated resume to durgadevi.karpan@impactguru.com