Senior SEO Specialist | Andheri | Datamatics

Greetings from Datamatics Business Solutions!!

Who we're looking for:

We are seeking a highly motivated and results-oriented Senior SEO Specialist with 6-8 years of experience to join our growing marketing team. The ideal candidate will have a proven track record of success in driving organic search visibility and generating leads for B2B businesses. This role requires a deep understanding of SEO best practices, a data-driven approach, and a passion for staying ahead of the latest industry trends. You will own and drive SEO initiatives that directly impact lead generation, pipeline, and revenue.

What you will do:

1. Lead generation: Develop consistent inbound lead generation strategy from markets like US & UK in B2B domain (especially finance domain).
2. Develop and execute comprehensive SEO strategies: Conduct in-depth keyword research, competitive analysis, and on-page/off-page optimization.
3. Technical SEO: Diagnose and resolve website technical issues that impact search engine crawlability and indexing (e.g., site speed, mobile-friendliness, XML sitemaps, robots.txt). Content Strategy: Collaborate with content marketers to optimize website content, blog posts, and other digital assets for search engines.
4. Link Building & Backlink Strategies: Develop and implement strategies to acquire quality backlinks and improve domain authority. Execute link-building strategies, including guest blogging, outreach and partnerships with relevant industry websites.
5. A/B Testing: Conduct experiments on web elements to identify the best strategies for maximizing traffic and leads.
6. Performance Monitoring: Track SEO rankings, website traffic and key metrics, providing actionable insights for improvement.

Qualifications:

1. 6-8 years of experience in SEO, with a strong focus on B2B SEO.
2. Proven track record of successfully driving organic traffic, improving search engine rankings, and generating leads.
3. Proficiency in relevant tools such as Google Analytics, Search Console, SEMrush, Screaming Frog, or other similar platforms
4. Strong understanding of on-page SEO, off-page SEO & technical SEO