Search Engine Marketing Manager

About ImpactGuru

ImpactGuru.com is Indias leading healthcare financing platform, providing innovative crowdfunding solutions to make healthcare accessible and affordable. We empower individuals to raise funds for medical expenses, enabling life-saving treatments and better healthcare outcomes.

Position Overview

We are seeking a skilled and results-driven Search Engine Marketing (SEM) Manager to lead our paid marketing efforts. The ideal candidate will have a proven track record in planning, executing, and optimizing paid campaigns across various platforms to drive lead generation, maximize ROI, and enhance brand visibility.

Key Responsibilities

1. SEM Strategy Development

• Design and implement comprehensive SEM strategies across platforms like Google Ads, Bing Ads, and other paid networks.
• Identify key target audiences and develop tailored campaigns to maximize engagement and lead generation.

2. Campaign Management

• Create, manage, and optimize paid search campaigns, including ad copy creation, keyword research, and bid adjustments.
• Monitor and manage campaign budgets to ensure cost efficiency and performance goals are achieved.
• Perform A/B testing on ads, landing pages, and audience segments to enhance campaign effectiveness.

3. Lead Generation & ROI Optimization

• Drive high-quality lead generation through targeted campaigns while maintaining optimal cost per lead (CPL).
• Analyze campaign performance metrics such as CTR, CPC, CPA, and ROAS, and implement data-driven improvements.
• Focus on maximizing ROI by constantly refining campaign elements and strategies.

4. Analytics & Reporting

• Utilize analytics tools like Google Analytics, SEMrush, and Data Studio to track and evaluate campaign performance.
• Generate detailed performance reports with actionable insights and recommendations for improvement.
• Present campaign results and growth strategies to senior management and stakeholders.

5. Market Research & Competitor Analysis

• Stay updated with the latest SEM trends, tools, and best practices to keep campaigns competitive.
• Conduct competitor analysis to identify opportunities and refine strategies.

6. Collaboration

• Work closely with the creative and content teams to develop engaging ad creatives and landing pages.
• Align SEM strategies with overall marketing and business objectives.

Qualifications & Skills

• Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

• Experience: 5+ years of hands-on experience managing SEM campaigns with a proven record of success in lead generation and ROI optimization.

• Technical Expertise:
• Proficiency in Google Ads, Bing Ads, and similar platforms.
• Strong knowledge of analytics tools like Google Analytics, SEMrush, and Data Studio.
• Familiarity with A/B testing and conversion rate optimization (CRO).