SEO Manager - Healthcare

Hiring candidates for SEO Manager role with ImpactGuru.Com

Role Overview

We are seeking an experienced SEO Manager to lead our SEO strategy, execution, and performance analysis. This role requires a strong understanding of on-page, off-page, and technical SEO, along with expertise in optimizing healthcare-related content. The candidate will be responsible for increasing organic traffic, improving keyword rankings, and enhancing overall website authority.

Key Responsibilities

1. SEO Strategy & Execution

• Develop and implement a comprehensive SEO strategy to increase organic traffic.
• Identify high-impact keywords relevant to the healthcare industry and create an effective content roadmap.
• Collaborate with content, development, and marketing teams to align SEO initiatives with business goals.
• Ensure all SEO practices comply with Googles latest algorithm updates and industry best practices.

2. Keyword Research & Content Optimization

• Conduct detailed keyword research to identify ranking opportunities.
• Optimize website content, meta descriptions, headers, and internal linking for improved rankings.
• Work with the content team to create SEO-friendly blogs, articles, and landing pages.

3. Technical SEO & Website Optimization

• Perform site audits to fix technical issues, such as crawl errors, broken links, and page speed optimization.
• Optimize site architecture, schema markup, and mobile responsiveness.
• Ensure smooth indexing and crawling using Google Search Console and other webmaster tools.

4. Link Building & Off-Page SEO

• Develop and execute an effective link-building strategy to improve domain authority (DA).
• Build relationships with high-authority websites, industry influencers, and healthcare blogs for backlinks.
• Monitor and remove toxic backlinks to maintain a strong SEO profile.

5. Performance Monitoring & Analytics

• Track organic traffic, keyword rankings, and conversions using tools like Google Analytics, Ahrefs, and SEMrush.
• Generate detailed reports with insights and recommendations for further optimization.
• Continuously test and analyze SEO performance metrics to improve conversion rate optimization (CRO).

6. Team Leadership & Stakeholder Management

• Lead and mentor a team of SEO specialists and content writers.
• Collaborate with developers, designers, and content strategists to ensure SEO alignment.
• Present regular SEO performance updates and recommendations to senior management.

Skills & Qualifications

• 4+ years of experience in SEO (preferably in healthcare, medical, or fintech sectors).
• Expertise in on-page, off-page, and technical SEO.
• Strong knowledge of Google algorithms, keyword ranking factors, and search intent optimization.
• Ability to analyze data-driven insights and implement action plans.
• Leadership experience in managing SEO teams and cross-functional collaboration.
• Knowledge of Google penalty recovery, backlink audits, and domain reputation management.
• Strong problem-solving and analytical skills with attention to detail.

Tools to Use

• Google Analytics & Google Search Console (Performance tracking)
• SEMrush / Ahrefs / Moz (Competitor & keyword analysis)
• Screaming Frog / Sitebulb (Technical SEO audits)
• Rank Tracking Tools (SERP monitoring)
• Google Tag Manager (Event tracking & structured data)