Familiarity with relevant tools (eg Conductor, Screaming Frog, MOZ) and web analytics tools (eg Google Analytics, WebTrends)
Excellent communication skills
Strong organizational skills
Manage the full product lifecycle for all SEO features, partnering with Engineering and Design against a full SEO roadmap
Drive weekly reporting back to the business on key performance indicators
Evangelize SEO for key stakeholders to ensure all teams think SEO first
Track industry trends and key crawler updates from Google, Yahoo, and Bing
Own specifications for all SEO features; define requirements, write user stories, solve problems, make decisions during development, and lead ongoing improvements
Design and execute SEO experiments - Partner with other teams to ensure that experiments are executed smoothly with cross-team cooperation.
Proven track record of developing and driving in-house SEO strategies
Responsibility
Develop and execute successful SEO strategies
Conduct keyword research to guide content teams
Review technical SEO issues and recommend fixes
Optimize website content, landing pages, and paid search copy
Direct off-page optimization projects (eg link-building)
Collect data and report on traffic, rankings, and other SEO aspects
Keep abreast of SEO and integrated marketing trends