Marketing Automation (MarTech) Manager / Team Lead

• Work Timings: 10:15 am - 7:15 pm
• Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)
• Location: Lower Parel, Mumbai (5 minutes from Railway Station)
• Reports to: Manager
• Work Mode: 100% Work from Office
• Age Criteria: Upto 30 years

At IIDE, we are committed to fostering a supportive, growth-oriented work environment that values collaboration and impactful contributions. As a leader in digital education, we offer competitive salaries and ample opportunities for career advancement. Join our team and help shape the future of digital marketing education, making a real difference in students' lives.

As the Assistant Marketing Automation Manager / Team Lead based in Lower Parel, Mumbai, you will be instrumental in developing and managing retention-focused campaigns to enhance customer engagement and loyalty. This role includes overseeing automation tools, creating impactful campaigns, and driving strategies for sustained customer relationships. Youll collaborate cross-functionally to maintain high standards across all campaigns and initiatives.

What You'll Do:

Marketing Automation and Campaign Management:

• Oversee the use and optimization of marketing automation tools like MoEngage, WebEngage, and similar platforms.
  
• Design and execute automated customer journeys aimed at maximizing retention and engagement across multiple channels.
  

Customer Retention Strategy and Execution:

• Assist in creating and implementing multi-channel retention strategies to engage customers at various stages of their journey.
  
• Craft compelling content for cold emails, follow-ups, and drip campaigns, driving meaningful customer engagement.
  

Team Collaboration:

• Lead and collaborate closely with the retention marketing team to manage campaigns and align on project goals.
  
• Offer guidance and support to achieve team objectives and optimize retention efforts.
  

Performance Analysis and Optimization:

• Analyze email and other campaign metrics, focusing on improving key performance indicators such as open rates and click-through rates.
  
• Provide insights based on data for ongoing optimization and effectiveness of retention strategies.
  

Requirements

Who You Are:

Must-Have:

• Experience: Minimum of 2 years in retention marketing, particularly in multi-channel strategies and campaign execution.
  
• Technical Skills: Hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms.
  
• Analytical Skills: Strong understanding of campaign performance analysis with experience in optimizing metrics such as open rates and engagement rates.
  
• Communication Skills: Excellent written and verbal communication abilities, with a knack for crafting engaging content.
  
• Team Collaboration: Proven track record of working collaboratively with team members to optimize performance and achieve growth.
  
• Data Proficiency: Proficient in Google Sheets and Excel, including VLOOKUP, Pivots, and SUMIFS functions.
  

Should Have:

• Strategic Mindset: Ability to contribute to designing comprehensive retention strategies across channels like Email, SMS, and WhatsApp.
  
• Customer Journeys: Proficient in creating customer lifecycle journeys to engage customers at different stages.
  
• Referral Program Management: Experience supporting referral programs to increase loyalty and engagement.
  
• Problem-Solving: Able to provide proactive insights for campaign improvements and address challenges.
  

Nice to Have:

• Industry Knowledge: Awareness of current trends and best practices in retention marketing.
  
• Innovation: Ability to introduce fresh ideas to enhance marketing strategies.
  
• Cross-Channel Coordination: Experience collaborating with other marketing teams for cohesive strategies.
  
• Adaptability: Thrives in fast-paced environments with changing priorities.
  

If youre a strategic thinker with expertise in marketing automation and a passion for enhancing customer engagement, we encourage you to apply and be part of our mission to drive customer loyalty at IIDE.