IIDE - Manager/Team Lead - Marketing Automation (2-5 yrs)

Work Timings: 10:15 am - 7:15 pm

Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)

Location: Lower Parel, Mumbai (5 minutes from Railway Station)

Reports to: Manager

Work Mode: 100% Work from Office

Why IIDE:

At IIDE, we are committed to fostering a supportive, growth-oriented work environment that values collaboration and impactful contributions. As a leader in digital education, we offer competitive salaries and ample opportunities for career advancement. Join our team and help shape the future of digital marketing education, making a real difference in students' lives.

About the Role:

As the Assistant Marketing Automation Manager / Team Lead based in Lower Parel, Mumbai, you will be instrumental in developing and managing retention-focused campaigns to enhance customer engagement and loyalty. This role includes overseeing automation tools, creating impactful campaigns, and driving strategies for sustained customer relationships. You'll collaborate cross-functionally to maintain high standards across all campaigns and initiatives.

What You'll Do:

Marketing Automation and Campaign Management:

- Oversee the use and optimization of marketing automation tools like MoEngage, WebEngage, and similar platforms.

- Design and execute automated customer journeys aimed at maximizing retention and engagement across multiple channels.

Customer Retention Strategy and Execution:

- Assist in creating and implementing multi-channel retention strategies to engage customers at various stages of their journey.

- Craft compelling content for cold emails, follow-ups, and drip campaigns, driving meaningful customer engagement.

Team Collaboration:

- Lead and collaborate closely with the retention marketing team to manage campaigns and align on project goals.

- Offer guidance and support to achieve team objectives and optimize retention efforts.

Performance Analysis and Optimization:

- Analyze email and other campaign metrics, focusing on improving key performance indicators such as open rates and click-through rates.

- Provide insights based on data for ongoing optimization and effectiveness of retention strategies.

Requirements:

Who You Are:

Must-Have:

Experience: Minimum of 2 years in retention marketing, particularly in multi-channel strategies and campaign execution.

- Technical Skills: Hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms.

- Analytical Skills: Strong understanding of campaign performance analysis with experience in optimizing metrics such as open rates and engagement rates.

- Communication Skills: Excellent written and verbal communication abilities, with a knack for crafting engaging content.

- Team Collaboration: Proven track record of working collaboratively with team members to optimize performance and achieve growth.

- Data Proficiency: Proficient in Google Sheets and Excel, including VLOOKUP, Pivots, and SUMIFS functions.

Should Have:

- Strategic Mindset: Ability to contribute to designing comprehensive retention strategies across channels like Email, SMS, and WhatsApp.

- Customer Journeys: Proficient in creating customer lifecycle journeys to engage customers at different stages.

- Referral Program Management: Experience supporting referral programs to increase loyalty and engagement.

- Problem-Solving: Able to provide proactive insights for campaign improvements and address challenges.

Nice to Have:

- Industry Knowledge: Awareness of current trends and best practices in retention marketing.

- Innovation: Ability to introduce fresh ideas to enhance marketing strategies.

- Cross-Channel Coordination: Experience collaborating with other marketing teams for cohesive strategies.

- Adaptability: Thrives in fast-paced environments with changing priorities.

If you're a strategic thinker with expertise in marketing automation and a passion for enhancing customer engagement, we encourage you to apply and be part of our mission to drive customer loyalty at IIDE.