Content Strategist (Copywriter) Lead

Work Timings: 10:15 am - 7:15 pm

Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)

Location: Lower Parel, Mumbai (5 minutes from Railway Station)

Reports to: Manager

Work Mode: 100% Work from Office

Age Criteria: Upto 25 years

Why IIDE:

At IIDE, we are committed to fostering a supportive and collaborative work environment that values innovation and professional growth. As a leader in digital education, we provide competitive salaries and ample opportunities for career development. Join our dynamic team and play a pivotal role in shaping impactful content strategies that make a difference in the lives of our students and clients.

About the Role:

As the Content Strategist (Copywriter) Lead at our Lower Parel office, you will spearhead content strategy initiatives across diverse channels, ensuring alignment with business goals and enhancing brand visibility. Your role will focus on crafting high-impact content for SEO, infographics, websites, ads, video scripts, and brand campaigns. With a strong copywriting background and leadership abilities, you will shape our brand voice, ensuring consistency and engagement across all platforms.

What You'll Do:

Content Strategy and Development:

• Conduct keyword research, competitor and content gap analysis, and industry research to guide content creation.
• Write high-quality, SEO-optimized long-form and short-form content (e.g., blogs, landing pages, product descriptions) to drive website traffic, engagement, and conversions.
• Track analytics and performance using tools like Ahrefs or Semrush to refine and enhance content strategies.
• Ensure quality content creation and distribution across various platforms and channels.

Collaboration and Communication:

• Partner with marketing teams to develop communication strategies that boost customer loyalty and conversion rates.
• Create persuasive and engaging copy for emailers, pop-ups, web pushes, and WhatsApp messages to drive customer retention and engagement.
• Work with content production teams to ensure SEO-optimized and user-friendly video editing and graphic design.

Leadership and Performance Monitoring:

• Lead and mentor a team of content creators, providing guidance, feedback, and support as needed.
• Monitor and analyze content performance across platforms, focusing on metrics like website traffic and user engagement.
• Prepare detailed reports to assess content strategy effectiveness and identify improvement areas.

Requirements:

Must-Have:

• Experience: 3-4 years of proven experience in content writing, strategy, and SEO.Expertise in delivering content across multiple marketing channels.
• Copywriting Skills: Strong ability to craft, plan, and edit high-impact content for various platforms.
• Retention Marketing Knowledge: Experience in handling marketing campaigns for retention platforms like emails, websites, and WhatsApp.
• Organizational Skills: Excellent time-management skills and ability to manage multiple projects effectively.
• Leadership: Proven ability to guide and nurture a team, fostering a creative and productive work environment.

Should-Have:

• Strong understanding of SEO and analytics tools like Ahrefs and Semrush.
• Demonstrated ability to collaborate with cross-functional teams for effective content communication strategies.
• Strategic mindset for content planning and campaign execution.

Nice-to-Have:

• Familiarity with the ed-tech industry and its content requirements.
• Experience in leading marketing campaigns for customer engagement and retention.
• Ability to innovate and bring fresh ideas to content strategy discussions.