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Paytm
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Marketing Specialist
Paytm
posted 18d ago
Flexible timing
Key skills for the job
Expectations/ Requirements:
We are looking for a Campaign Operations Manager for accelerating
the core growth metrics and user numbers for Personal Loan business. The role specifically focuses on initiatives planned through CRM channels Push, Whatsapp, SMS, Email, In-app. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!
Responsibilities:
-Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar
-Work with central design and marketing team to create highly engaging creative and content to
optimize CTR and conversions. Designing and carry out experiments and A/B testing, to optimize
conversion across the user funnel
-Analyze and report campaign performance metrics using marketing analytics tools
-Work closely with cross-functional teams, including design, traffic and business, to ensure
alignment and effective execution.
Skills that will help you succeed in this role:
-2 to 4 years experience with marketing and web analytics tools like CleverTap, Moengage, Mix
panel or in-house tools
- Advanced knowledge of Clevertap or similar tools and its features like Journeys, Recurring
campaigns, event based triggers
- Experience in marketing automation and communication personalisation
- Understanding of marketing analytics and metrics of campaign performance including concepts like impression, CTR, UTM, attribution, conversion funnels and control groups
- Experience working with content teams to draft effective and engaging communications.
- Strong communication and interpersonal skills
Employment Type: Full Time, Permanent
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