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72 Paytm Jobs

Marketing Specialist

2-4 years

₹ 5 - 10L/yr

Noida

1 vacancy

Marketing Specialist

Paytm

posted 18d ago

Job Role Insights

Flexible timing

Job Description

Expectations/ Requirements:


We are looking for a Campaign Operations Manager for accelerating

the core growth metrics and user numbers for Personal Loan business. The role specifically focuses on initiatives planned through CRM channels Push, Whatsapp, SMS, Email, In-app. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you! 


Responsibilities:


-Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar

-Work with central design and marketing team to create highly engaging creative and content to

optimize CTR and conversions. Designing and carry out experiments and A/B testing, to optimize

conversion across the user funnel

-Analyze and report campaign performance metrics using marketing analytics tools

-Work closely with cross-functional teams, including design, traffic and business, to ensure

alignment and effective execution.


Skills that will help you succeed in this role:


-2 to 4 years experience with marketing and web analytics tools like CleverTap, Moengage, Mix

panel or in-house tools

- Advanced knowledge of Clevertap or similar tools and its features like Journeys, Recurring

campaigns, event based triggers

- Experience in marketing automation and communication personalisation

- Understanding of marketing analytics and metrics of campaign performance including concepts like impression, CTR, UTM, attribution, conversion funnels and control groups

- Experience working with content teams to draft effective and engaging communications.

- Strong communication and interpersonal skills


Employment Type: Full Time, Permanent

Read full job description

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People are getting interviews at Paytm through

(based on 454 Paytm interviews)
Job Portal
Referral
Campus Placement
Walkin
Company Website
Recruitment Consultant
35%
19%
12%
9%
8%
1%
16% candidates got the interview through other sources.
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What people at Paytm are saying

Marketing Specialist salary at Paytm

reported by 4 employees
₹3.3 L/yr - ₹4.2 L/yr
62% less than the average Marketing Specialist Salary in India
View more details

What Paytm employees are saying about work life

based on 7.1k employees
59%
59%
47%
98%
Flexible timing
Monday to Saturday
Within city
Day Shift
View more insights

Paytm Benefits

Submitted by Company
Learning and upskilling
Health Insurance
Internal mobility
Friendly policies
Stock purchase plan
Submitted by Employees
Team Outings
Health Insurance
Job Training
Work From Home
Cafeteria
Soft Skill Training +6 more
View more benefits

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Paytm Noida Office Location

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Noida Office
Headquarter
B-121, Sector 5 Noida
201301

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