Copywriter - Advertising

Key Responsibilities

Content Development & Storytelling

• Develop engaging copy for advertisements, social media, brochures, and websites.
• Create taglines, slogans, and brand messaging that align with business objectives.
• Collaborate with designers and marketing teams to produce integrated campaigns.

Brand Communication & Strategy

• Ensure a consistent tone of voice across all marketing materials.
• Adapt copy for different audiences and platforms while maintaining brand integrity.
• Research market trends and competitor messaging to refine communication strategies.

Key Skills & Competencies

• Excellent writing, editing, and storytelling skills.
• Strong understanding of marketing and advertising principles.
• Proficiency in SEO writing and digital content optimization.

Preferred Qualifications & Experience

• Bachelors or Masters degree in English, Journalism, Marketing, or related fields.
• Experience in copywriting for financial services, fintech, or corporate brands.
• Ability to write for diverse formats, including video scripts and social media ads.