Digital Marketing Executive

Roles and Responsibilities

• Develop and execute digital marketing strategies across various platforms, including social media, search engine optimization (SEO), pay-per-click advertising (PPC), and email campaigns.
  
• Create engaging online content such as blog posts, articles, infographics, videos, etc. to drive user engagement and brand awareness.
  
• Conduct keyword research and optimize website content for search engines to improve organic traffic and ranking.
  
• Collaborate with cross-functional teams to ensure consistency in branding across all digital channels.
  
• Monitor analytics reports to track performance metrics like page views, bounce rate, conversion rates, etc. and adjust strategies accordingly.
  

Desired Candidate Profile

• 1-2 years of experience in digital marketing or a related field.
  
• Strong understanding of SEO principles and best practices.
  
• Experience with Google Analytics or similar tools; ability to analyze data insights from reports.
  
• Proficiency in creating high-quality content for various formats (text-based vs visual-based).