Senior Manager - Search Engine Optimization - Media (8-17 yrs)

Senior Manager - Search Engine Optimization

Responsibilities:

- Manage, mentor and coach a team of SEO analysts, providing them with the guidance, resources, and support needed to excel in their roles

- Regularly report on team contributions, including goal setting, progress monitoring, and utilization rates

- Monitor and optimize the team's operational workflows to ensure efficient execution and quality delivery of SEO tasks, including content updates, keyword research, on-page optimization, and technical SEO improvements

- Collaborate with editorial and production teams to ensure all content is optimized for search engines and users

- Oversee the operation of an "SEO help desk" to support internal stakeholders with timely SEO insights and assistance

- Help maintain and analyze dashboards in Looker and provide regular insights and recommendations to brand SEO managers and other stakeholders

- Conduct ad hoc analysis using SEO tools such as SEMRush, Sistrix, Ahrefs, Search Console, and more, to identify opportunities and issues

- Continuously seek and implement workflow enhancements and technological solutions to increase the efficiency and effectiveness of the SEO team

- Monitor and analyze SEO trends and competitors to identify new opportunities, best-practices, and prepare for challenges

Attributes we're looking for:

- 8+ years of SEO experience, with a strong emphasis on operational management, team leadership, and execution within a publishing/media environment.

- Exceptional ability to lead, motivate, and manage a team focused on operational excellence and meeting performance targets.

- Experience in web analytic and data visualization tools like Looker, Looker Studio, and Google Analytics (exposure to GA4 preferred), with a knack for translating data into actionable insights.

- Clear understanding of SEO best practices related to EEAT, CWV, and all it takes to be successful as a digital publisher in 2024 and beyond.

- A willingness to embrace change and to adapt strategies on the fly.

- High proficiency with Microsoft Excel or Google Sheets.

- Perpetual curiosity and a willingness to research.

- Detail-oriented and self-motivated, with the ability to thrive in an agile publishing environment.