Peerbits - Team Lead - Search Engine Optimization (5-8 yrs)

Company Details :

- Peerbits is a global software engineering enterprise, consistently delivering excellence for enterprise businesses and startups with next-generation technology and digitization since 2011.

- We have served over 600+ clients in more than 35+ countries over the past decade with our growing team of over 150+ employees.

- Our company is headquartered in Ahmedabad, India but our offices are in 8 different countries.

- Today, Peerbits is recognized as a top software development company with expertise in Front-end, Back-end, and Cross-Platform development.

- We work with startups, and enterprises for providing digital transformation, automation, and innovation to bring about profitability and ease in business.

- Peerbits also has four highly successful products - Yelowsoft, DigiPay. guru, and Fixlastmile.

- Peerbits has delivered successful products that are beyond comparison.

- Yelowsoft is a leading on-demand solution that is fostering the ever-changing business dynamics. DigiPay. guru is a next-gen payment solution that is redefining payments for users.

- Fixlastmile is a premier solution that can efficiently automate last-mile deliveries.

www.peerbits.com

Mission:

- At Peerbits, we are on a mission to enhance the capability, productivity, and efficiency of the business by delivering top-notch IT solutions that are beyond their expectations.

- We allow businesses to grow by collaboratively integrating the latest technologies.

- Peerbits is looking for skilled and experienced professionals who are ready to take a giant step in their professional careers by joining the country's Premier IT Company.

Location: Ahmedabad

Position: Team Lead SEO

Job Responsibilities

Digital Strategy Development:

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.

- Identify and target key audiences to maximize brand exposure.

Content Marketing:

- Create and oversee content marketing plans, including blog posts, social media content, videos, and email - campaigns.

- Ensure content is engaging, relevant, and optimized for SEO.

Search Engine Optimization (SEO):

- Manage and improve all company website SEO performance.

- Monitor keyword rankings and implement on-page and off-page SEO techniques.

Paid Advertising:

- Plan, execute, and optimize paid advertising campaigns (Google Ads, social media ads, etc.

- Monitor ad spend and ROI, making adjustments as needed.

Social Media Management:

- Develop and maintain a strong presence on social media platforms.

- Engage with the audience, respond to comments, and manage online communities.

Email Marketing:

- Create and execute email marketing campaigns to nurture leads, engage existing customers, and drive conversions.

- Develop cold email outreach strategies to generate leads, expand the customer base, and initiate meaningful business relationships.

- Monitor email performance, including open rates, click-through rates, and conversion rates.

Analytics and Reporting:

- Utilize analytics tools to track and report on the performance of digital marketing efforts.

- Provide insights and recommendations based on data analysis.

Key Result Areas (KRAs):

- Online Visibility: Increase the company's online visibility and brand awareness.

- Lead Generation: Generate high-quality leads through digital marketing channels.

- Website Traffic: Drive organic and paid website traffic, improving visitor engagement.

- Conversion Rate Optimization: Improve conversion rates across digital channels.

- Content Quality: Ensure high-quality and relevant content across digital platforms.

- Budget Management: Manage the digital marketing budget effectively, optimizing ROI.

Key Performance Indicators (KPIs):

- Website Traffic: Monthly unique visitors, page views, and bounce rate.

- Lead Generation: Number of leads generated through digital channels.

- Conversion Rate: Conversion rate from website visitors to leads or customers.

- ROI: Return on investment for digital marketing campaigns.

- Social Media Engagement: Likes, shares, comments, and follower growth on social media platforms.

- SEO Performance: Keyword rankings, organic traffic growth, and backlink profile.

- Content Performance: Content engagement metrics (click-through rates, time on page, etc.

- Advertising Metrics: Click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS).

Academic Requirements (Any one mandatory):

- Masters of Business Administration

- Masters of Commerce

Job Requirements:

- Proven experience as SEO Manager, SEM Manager or similar role

- Knowledge of standard and current SEO practices

- Knowledge of HTML/CSS

- Experience with SMM / PPC & Paid advertising

- Familiarity with relevant tools (e. Conductor, Screaming Frog, MOZ) and web analytics tools (e. Google Analytics, WebTrends)

Desirable Skills:

- Excellent communication skills

- Strong organizational and leadership skills

- Analytical mindset with numerical aptitude

- Proactive & Positive Attitude

- Time Management

- Multitasking

- Convincing and presentation skills

Behavioural Characteristics:

- Inspire, high energy, passionate, motivate others, and engage their commitment

- Collaborative Approach for Team Building

- Cooperative, collaborative decision-making

- Extroverted, warm, enthusiastic, empathetic

- Go-getter & sense of business acquisition

- Leadership is based on the ability to motivate others

Career Progression - Head of Digital Marketing / Director of Digital Marketing