Head - Marketing - Internet/Online (5-10 yrs)

What would you be doing?

Completely own the Marketing function (it's vision and execution) with the following sub-functions:

- Branding - Creator & User side

- Creator Acquisition

- Creator Communication and GTMs & Product Marketing

- Creator Community Management

- Social Media

- PR

- Collaborations and much more!

- Work closely with the founders, and business teams to understand goals and own marketing roadmaps in alignment with the goals

- Lead and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

- Shape and manage the brand identity, ensuring consistency across all channels and touchpoints. Oversee the creation of compelling marketing materials, campaigns, and content that resonate with our target audience. Develop brand guidelines and ensure adherence to maintain a cohesive brand image.

- Design and manage marketing campaigns; brainstorm ways to improve creatives, content, copies etc. to improve effectiveness of campaigns

- Drive creator acquisition initiatives through various channels and develop strategies to optimize acquisition costs and maximize ROI

- Be on top of creator behaviour, and understand them in & out - leveraging data, customer interactions, studying analogues etc.

- Build scaled creator communities, and conduct regular activities, events etc to educate them, deepen relationships and drive delight for the creators

- Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve marketing objectives.

What are we looking for?

- Experience in a marketing lead role at a tech-first organization (consumer tech/ SMB SaaS exp is a plus)

- Leadership and effective stakeholder management capabilities

- Curiosity and love for understanding consumer behaviours, telling stories, building narratives and driving impact at scale

- Excellent analytical skills with the ability to interpret data and provide actionable insights.

- Awesome communication skills, to ensure effective cross-functional collaboration

- Ability to navigate through dynamic, fast-paced work environment of an early-stage startup (super important)

- Open to learning new stuff (super important)

- Humble, kind, and open to feedback (super duper important)