General Manager - Marketing - Domestic BPO (8-12 yrs)

Job Summary:

The Marketing General Manager is responsible for overseeing and leading all marketing initiatives within the BPO organization, with a primary focus on brand building, lead generation, and client acquisition. This role requires strategic thinking, team leadership, and hands-on execution to drive business growth. The ideal candidate will have experience in B2B marketing, preferably in the BPO or services industry, and a track record of developing and executing successful marketing campaigns that increase brand awareness and revenue.

Key Responsibilities:

1. Marketing Strategy Development and Execution:

- Develop and implement the overall marketing strategy to achieve business growth objectives and increase brand visibility.

- Create and execute multi-channel marketing campaigns (digital, social media, events, content marketing, etc.) tailored to target audiences.

2. Lead Generation and Sales Support:

- Design and manage lead generation campaigns to drive qualified leads for the sales team.

- Collaborate with the sales team to ensure alignment on lead nurturing, hand-off processes, and optimizing conversion rates.

- Monitor and analyze lead generation and conversion metrics to adjust strategies as necessary.

3. Brand Management and Positioning:

- Strengthen the company's brand positioning in the BPO industry through consistent messaging and visual identity across all channels.

- Oversee the creation of marketing collateral, case studies, and success stories that showcase the company's expertise.

4. Digital Marketing and Content Strategy:

Lead digital marketing efforts, including SEO, PPC, email marketing, and social media, to drive online visibility and engagement.

5- Develop a content marketing strategy, including blog posts, whitepapers, videos, and webinars, that resonates with the target audience and builds thought leadership

Market Research and Competitor Analysis:

- Conduct market research to understand customer needs, industry trends, and competitive landscape.

- Analyze data to identify opportunities for growth and differentiate the company from competitors.

6. Budgeting and Performance Tracking:

- Manage the marketing budget, ensuring cost-effective strategies with measurable ROI.

- Track, measure, and report on the effectiveness of all marketing initiatives, using metrics and analytics to adjust plans as needed.

7. Team Leadership and Collaboration:

- Lead and mentor a team of marketing professionals, providing guidance and support for their professional growth.

- Collaborate with other departments, including Sales, Operations, and Client Services, to ensure cohesive strategies and alignment with business objectives.

8. Client Engagement and Retention:

- Support client engagement strategies to increase satisfaction and loyalty.

- Work closely with the client services team to develop and execute client retention campaigns.

Qualifications:

- Master's degree in Marketing from Tier 1/2 school, Business Administration, or a related field (MBA or advanced degree is a plus).

- 8+ years of experience in marketing and related activities

- Proven track record in developing and executing successful marketing campaigns.

- Strong knowledge of digital marketing channels and tools, including SEO, PPC, social media, and email marketing.

- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.

- Strong analytical skills, with experience in performance tracking and ROI measurement.

- Excellent leadership, communication, and interpersonal skills.

Preferred Qualifications:

- Familiarity with client engagement and retention strategies.

- Certification in digital marketing or relevant marketing technology platforms.

Key Competencies:

- Strategic planning and execution

- Analytical thinking and problem-solving

- Team leadership and collaboration

- Strong communication and interpersonal skills

- Results-oriented and innovative mindset