Creative Lead

Roles and Responsibilities

• Brand Strategy & Communication
• Develop and implement creative strategies that align with the brands vision, ensuring consistency across all platforms
• Establish a distinctive and cohesive brand language through innovative communication
• Oversee the creation and maintenance of all corporate and marketing communications
• Campaign & Content Development
• Drive the ideation, execution, and analysis of integrated marketing campaigns
• Guide the creation of engaging content, including visuals, videos, social media, and other marketing materials
• Explore and implement new communication channels to enhance brand reach and engagement
• Cross-Functional Collaboration
• Work closely with teams across product development, sales, and digital marketing to ensure a unified brand message
• Establish strong partnerships with external vendors, including photographers, illustrators, printers, freelancers, and web professionals
• Creative Leadership & Team Development
• Lead, mentor, and inspire the creative team, fostering a collaborative and innovative work environment
• Evaluate team performance, creative output, and project processes to ensure high-quality execution
• Budget & Resource Management
• Manage the creative budget effectively, optimizing resources to maximize impact and return on investment
• Market Insights & Performance Analysis
• Stay updated on industry trends, consumer behavior, and the competitive landscape to inform creative decisions
• Monitor and analyze campaign performance, using data-driven insights to refine strategies

Qualifications and Experience

• Experience: 8 to 10 years in creative brand communication, marketing, or related fields, with a proven track record in leading campaigns and teams
• Education: Bachelors or Masters degree in Mass Communication, Visual Communication, Journalism, Design, Fine Arts, Marketing, or a related field
• Brand & Marketing Expertise: Strong understanding of brand development, storytelling, and multichannel marketing (digital, web, online, offline)
• Creative & Strategic Thinking: Exceptional ability to craft compelling narratives, visual communication, and innovative brand strategies
• Communication Skills: Excellent written and verbal communication, with the ability to write for varied media and articulate ideas persuasively
• Technical Proficiency: Familiarity with design and content creation tools (e.g., Adobe Creative Suite, video editing etc)

Trend & Data Awareness: Strong analytical skills, a keen eye for design, and awareness of current marketing and creative trends