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Hike

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3.9

based on 54 Reviews

12 Hike Jobs

Lead, Brand Marketing

Hikeapp

3.9

based on 54 Reviews

3-7 years

Remote

1 vacancy

Lead, Brand Marketing

Hike

posted 12hr ago

Job Role Insights

Flexible timing

Key skills for the job

Atlassian Automation Testing Gaming Brand Marketing Consumer Insights Brand Strategy

+ 2 more

Job Description

As the Lead, Brand Marketing, you will be the architect of our brands identity, responsible for shaping how 100s of millions of people perceive and connect with the Rush Gaming Universe. Your missionTo build and elevate RGU into a brand that not only stands out but also resonates deeply with our audience.

This role requires a strategic thinker, a storyteller, and a visionary who can translate ideas into powerful brand experiences. You ll be crafting the brand s voice, guiding its image, and ensuring every touchpoint reflects our core values. At Hike, we re not just redefining gaming; we re creating a brand that people love and trust. If you re ready to lead this transformation and make a lasting impact in the industry, the role of Lead, Brand Marketing awaits you.

Here are the skills experience we are looking for..

5+ years of full-stack brand marketing experience, especially with a strong, high-quality consumer brand (gaming and/or technology products is a bonus)
Brand Passion: Demonstrated experience obsessing over connecting emotionally with consumers and enhancing brand loyalty.
Frugality-focused: Crafts impactful brand campaigns that deliver strong ROI, finding creative ways to maximize visibility and engagement.
Strategic Thinker: Understands brand levers and their influence on business outcomes, staying ahead of risks to brand integrity.
Expert in ATL and BTL Marketing: Combines broad-reach campaigns with targeted engagement for maximum brand impact.
Innovative: Demonstrated creating new digital and physical brand experiences that set the brand apart.
Data-driven: Uses market trends and consumer insights to craft compelling brand stories and strategies.
Customer-Centric: Ensures brand initiatives align with consumer behaviour and market demand, focusing on what truly matters.
Metrics-Focused: Leverages simple metrics to drive brand success, aligning efforts with key performance indicators.
Decision-Maker: Moves fast with high-quality decisions, understanding when to take calculated risks.
Master of Positioning: Ensures effective communication of the brand s value propositions across all markets.
Category Pioneer: Drives market strategy to establish the brand as a leader in real-money gaming.

How you ll make the magic happen..

Strategy Develop and execute a brand strategy that positions RGU as the best and most trusted choice in the play and earn gaming space both in India and globally
Strategy Craft a compelling brand story that shapes the perception of casual gaming by highlighting the skill, fun, and community aspects of our platform
Strategy Create high-impact brand strategies and campaigns that deliver strong results while being resource-conscious
Strategy Prioritize spending on high-leverage activities to maximize ROI and contribute directly to brand growth and international expansion
Strategy Analyze market trends, consumer behaviours, and competitive landscapes to craft spot-on strategies for target audiences
Innovation Create breakthrough marketing that stands out and has never been thought of before
Innovation Leverage AI and automation to optimize marketing, campaign targeting, and customer engagement
Operations Collaborate with internal teams to ensure brand alignment across all touchpoints and refine messaging that highlights RGU s unique value propositions
Operations Monitor key metrics, making data-driven decisions to fine-tune strategies and drive market growth in India and internationally
Leadership Establish strategic partnerships that amplify brand visibility and credibility, collaborating with influencers, industry leaders, and cultural icons