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9 Hike Jobs
Lead, Brand Marketing
Hike
posted 1hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- 5+ years of full-stack brand marketing experience, especially with a strong, high-quality consumer brand (gaming and/or technology products is a bonus)
- Brand Passion: Demonstrated experience obsessing over connecting emotionally with consumers and enhancing brand loyalty.
- Frugality-focused: Crafts impactful brand campaigns that deliver strong ROI, finding creative ways to maximize visibility and engagement.
- Strategic Thinker: Understands brand levers and their influence on business outcomes, staying ahead of risks to brand integrity.
- Expert in ATL and BTL Marketing: Combines broad-reach campaigns with targeted engagement for maximum brand impact.
- Innovative: Demonstrated creating new digital and physical brand experiences that set the brand apart.
- Data-driven: Uses market trends and consumer insights to craft compelling brand stories and strategies.
- Customer-Centric: Ensures brand initiatives align with consumer behaviour and market demand, focusing on what truly matters.
- Metrics-Focused: Leverages simple metrics to drive brand success, aligning efforts with key performance indicators.
- Decision-Maker: Moves fast with high-quality decisions, understanding when to take calculated risks.
- Master of Positioning: Ensures effective communication of the brand s value propositions across all markets.
- Category Pioneer: Drives market strategy to establish the brand as a leader in real-money gaming.
- Strategy Develop and execute a brand strategy that positions RGU as the best and most trusted choice in the play and earn gaming space both in India and globally
- Strategy Craft a compelling brand story that shapes the perception of casual gaming by highlighting the skill, fun, and community aspects of our platform
- Strategy Create high-impact brand strategies and campaigns that deliver strong results while being resource-conscious
- Strategy Prioritize spending on high-leverage activities to maximize ROI and contribute directly to brand growth and international expansion
- Strategy Analyze market trends, consumer behaviours, and competitive landscapes to craft spot-on strategies for target audiences
- Innovation Create breakthrough marketing that stands out and has never been thought of before
- Innovation Leverage AI and automation to optimize marketing, campaign targeting, and customer engagement
- Operations Collaborate with internal teams to ensure brand alignment across all touchpoints and refine messaging that highlights RGU s unique value propositions
- Operations Monitor key metrics, making data-driven decisions to fine-tune strategies and drive market growth in India and internationally
- Leadership Establish strategic partnerships that amplify brand visibility and credibility, collaborating with influencers, industry leaders, and cultural icons
Employment Type: Full Time, Permanent
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What Hike employees are saying about work life
based on 54 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Hike Benefits
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