Brand Manager - ATL/ BTL

Summary

The Brand Manager will play a crucial role at Adani, overseeing the development and execution of branding strategies to enhance the company's presence and reputation. This position offers an exciting opportunity for an experienced professional to contribute to the growth and success of Adani while embodying our core values of integrity, commitment, and sustainability.

Experience

• 5-10 years of proven experience in brand management
• Demonstrated success in creating and implementing innovative branding strategies
• Proven track record of driving brand awareness and market positioning

Roles and Responsibilities

• Develop and execute comprehensive branding strategies to promote Adani
• Collaborate with cross-functional teams to ensure brand consistency and alignment with business objectives
• Oversee the design and production of marketing collateral, ensuring adherence to brand guidelines
• Monitor market trends and conduct competitive analysis to identify opportunities for brand enhancement
• Manage external agencies and vendors to support branding initiatives
• Analyze brand performance metrics and provide regular reports to senior management
• Champion the Adani brand internally, ensuring employees understand and embody the brand values
• Stay updated with industry best practices and emerging trends in brand management
• Maximizing brand visibility and mileage through strategic management of corporate branding
• Created unique identities for sub-brands and aligned them with their specific requirements
• Ensure adherence to brand guidelines across all platforms and touchpoints

Education Qualification

• Bachelor's degree in Marketing, Business Administration, or related field
• Master's degree in Marketing or Business Administration preferred

Certification required

• Professional certification in Brand Management or Marketing Strategy is a plus

Behavioural Skills

• Excellent leadership and team management abilities
• Strong communication and interpersonal skills
• Strategic thinking and problem-solving capabilities
• Highly organized with the ability to manage multiple projects simultaneously
• Adaptability and resilience in a fast-paced and dynamic environment

Technical Skills

• Proven experience in developing and implementing brand strategies
• Proficiency in market research and analysis techniques
• Expertise in utilizing digital marketing tools and platforms for brand promotion
• Strong understanding of brand performance metrics and analytics
• Experience in managing external agencies and vendors for branding initiatives

Non-Negotiable Skills

• 5-10 years of brand management experience
• Demonstrated success in developing and implementing innovative branding strategies
• Bachelor's degree in Marketing, Business Administration, or related field