Hamilton Housewares - National Sales Manager (20-30 yrs)

National Sales Manager - PAN India

Role & responsibilities:

Sales Budgeting:

- Develop an All-India Sales plan and Forecasts region wise in line with the Business Plan. Provide break up the plan/forecast quarterly and monthly

- Develop Sales Strategies/initiatives to achieve aggressive growth for each region.

- Develop customized and localized sales strategies, tactics to overcome competition and acquire market share

- Define and implement strategies for market penetration and extraction by identifying and influencing prospective Distributors /Dealers

- Identification & Appointment of Distributors in untapped and existing areas and develop distributors.

- Evaluate the market need for each product vis a vis the competition and estimate with accuracy of sales plan.

- Tracking market/ competition to keep abreast the changing business environment.

Sales Realization/Sales Achievement:

- Responsible for overall Business plan achievement for the region as per the Sales Plan.

- Sales achievement both primary sales and secondary Sales.

- Launch of new products in markets, existing products in new markets

- Identification, Activation of new dealer points, distributors

- Assisting distributors to achieve their sales growth.

- Responsible for collections and outstanding for the region.

- Developing and implementing trade schemes, discount schemes to augment Sales

- Develop key retail promotional and training events, and trade shows.

- Finalizing margins of the channel in consultation with the HOD

- Develop a PJP and Beat Plan to cover the market & suggest corrective plans

- Formulates sales policies, and procedures for the team.

Channel Management and Service:

- Responsible for Digitization in sales Process

- Manage issues relating to damaged goods, returned goods etc

- Responsible for stocks and inventories at the distributor level and accordingly coordinate with SCM for new dispatches.

- Ensure availability of products/SKUs on the shelf.

- Support the Marketing team on ground level activation

- Address queries and concerns/resolution of disputes of distributors. Developing relationships with Distributors. Training/Detailing of Distributors

- Conducting sales review meeting monthly & during the visit in various regions with Regional Managers State Heads/Area Sales Manager

- Identify and network with financially strong and reliable dealers and channel partners in order to have deeper market penetration and improved market share. Developing and implementing channel strategy

- Evaluating performance & monitoring distributor sales.

- Facilitate and enable distributors to increase sales volumes

- Maintain good ROI of the distributor and consistency in Sales.

MIS and Processes:

- Sales Target Vs Achievement MIS for the month/quarter/yearly until last mile

- Every Month prepare a Monthly Sales Report for their Region and submit it to the Line managers

- Sales achievement for each ASM/Sales Executive

- Daily Sales reports and Performance evaluation of Sales personnel

- Productivity analysis for the regional targets

- Collection report on a Monthly & Quarterly basis

Team Management:

- To manage and lead the sales team across India

- Providing Manpower plan of team requirements, specifications.

- Recruiting of field staffs, sales team for building effective sales team, through effective network development.

- Performance evaluation of the sales team. Managing bottom performers and top performers.

- Ensure required sales training to the sales team.

- Systems and mechanisms to ensure that the team focusses on improvement in service, quality by attending & solving the customer complains in time

- Conducting Annual conferences/ reviews/ employee meets and mentoring sales team