GyFTR - Head - Brand Alliances & Partnerships (10-15 yrs)

About Vouchagram India Private Limited (Known as GyFTR):

Vouchagram (VG) is a fintech solutions provider specializing in digital rewards and branded currencies.

Over the past 12 years, VG has transformed loyalty rewards across consumer, channel, retail, petrol, banking, and BFSI sectors.

With a vast network of 250+ partner brand associations, 300+ clients, and collaborations with the top 15 banks in the country, we drive rewards disbursements worth INR 3500 Crores annually.

VG's proprietary technology sends a digital voucher every two seconds, offering seamless white-label rewards solutions and APIs.

Our goal is to revolutionize the way alternate digital currencies like e-vouchers and loyalty points are utilized.

Our ecosystem connects brand partners, clients, customers, and concierge services in real-time, ensuring instant reward deliveries with our guiding principle: "A Reward delayed is an experience denied.

As a young and dynamic organization, we embrace a startup culture that values work-life balance.

Employee surveys rank us among the most vibrant and enjoyable workplaces, making VG a motivating environment where individuals thrive.

Role Overview:

The Head Brand Alliances and Partnerships will lead and drive strategic partnerships to expand VG's vast network of digital rewards and branded currency solutions.

This role demands a forward-thinking leader capable of managing existing brand relationships, developing new business opportunities, and ensuring seamless technical and financial integrations to enhance VG's ecosystem.

Qualifications and Skills:

- Proven track record in managing strategic alliances and partnerships, preferably in fintech, loyalty, or digital gifting industries.

- Strong leadership and team management capabilities with exceptional communication and negotiation skills.

- In-depth understanding of the fintech, rewards, and loyalty program landscape, including market trends.

- Proficiency in handling P&L responsibilities and legal aspects of partnerships.

- Ability to navigate technical aspects and drive efficient API integrations.

- Analytical mindset with the capability to derive insights from data and market trends.

Key Responsibilities:

Managing Existing Brand Relationships:

- Oversee relationship aspects by leading and organizing mapping efforts within the organization.

- Supervise the servicing of existing brand relationships alongside the dedicated team.

- Collaborate with the Finance team to manage P&L for brands, ensuring commercial success.

- Work in tandem with the Legal team to efficiently close agreements and manage legal aspects.

- Coordinate with the IT team to handle technical aspects, ensuring seamless API integrations.

Driving New Business Development & Servicing:

- Lead the onboarding process for new brand partnerships in collaboration with internal teams.

- Identify and establish partnerships with brands that align with VG's digital rewards ecosystem.

- Conduct commercial discussions, negotiations, and contract finalization.

- Develop and implement strategies to enhance brand alliances and expand VG's reward offerings.

Reporting, Analysis, and Brand Reviews:

- Generate comprehensive reports and conduct data-driven analyses for internal and external stakeholders.

- Track performance metrics to assess brand engagement and partnership success.

Market Understanding and Competitive Analysis:

- Gain deep insights into market needs, competitive landscape, and industry trends.

- Identify new opportunities to enhance VG's digital reward solutions.

Technical Execution and Negotiations:

- Facilitate seamless coordination between VG's technical teams and partner brands for API integrations.

- Conduct negotiations with brand partners to finalize commercial engagements and ensure value-driven collaborations.