Growth99 - Google Analytics Specialist (3-6 yrs)

Position Overview :

We are seeking a detail-oriented and analytical Google Analytics Specialist to join our team. The ideal candidate will have a strong background in GA4, Google Tag Manager (GTM), and data visualization tools like Google Data Studio (GDS) and Looker. You will be responsible for setting up, managing, and optimizing tracking systems to provide actionable insights that drive business decisions.

Key Responsibilities :

- Implement and manage GA4 properties, ensuring accurate data collection and reporting.

- Set up and maintain Google Tag Manager (GTM) containers, triggers, tags, and variables for seamless tracking.

- Configure cross-domain tracking for multi-site and multi-platform environments.

- Build custom Looker and Google Data Studio (GDS) dashboards and reports tailored to business needs.

- Design and implement event tracking strategies to monitor user interactions and conversions.

- Conduct regular audits of tracking setups to ensure data integrity and accuracy.

- Collaborate with marketing, development, and design teams to translate business goals into measurable KPIs.

- Troubleshoot tracking issues and provide timely resolutions.

- Stay updated on the latest analytics tools, trends, and best practices.

Required Skills & Qualifications :

- 3-5 years of hands-on experience with Google Analytics (GA4) and Google Tag Manager.

- Strong knowledge of event tracking, conversion tracking, and cross-domain tracking.

- Proficiency in building custom reports using Looker and Google Data Studio (GDS).

- Solid understanding of JavaScript, HTML, and web debugging tools (e.g., Google Tag Assistant, Chrome DevTools).

- Experience working with UTM parameters and campaign tracking.

- Familiarity with SQL or BigQuery for advanced data analysis is a plus.

- Strong analytical and problem-solving skills with attention to detail.

- Excellent communication skills to present complex data insights to non-technical stakeholders.

Preferred Qualifications :

- Certification in Google Analytics and/or Google Tag Manager.

- Experience with Looker Studio and building advanced custom visualizations.

- Familiarity with A/B testing tools like Google Optimize or Optimizely.

- Knowledge of SEO, SEM, and digital marketing concepts.

What We Offer :

- Competitive salary and benefits package.

- Flexible working hours with remote opportunities.

- A collaborative, innovative, and growth-oriented work environment.

- Opportunities for professional development and certifications.