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Head of Field Marketing
greytHR
posted 5d ago
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Job Description
Head of Field Marketing (India, Middle East, Asia)
About greytHR
greytHR is a full-suite HRMS platform to expedite complex, recurring, and critical HR and payroll functions in a compliant and secure way. We are seeking a dynamic and experienced Head of Field Marketing to lead our field marketing initiatives in India, Middle East, and Asia, and drive significant growth. This is a people management role, reporting to the VP - Marketing.
Key Responsibilities:
- Pipeline Generation:
- Develop and execute comprehensive field marketing strategies to generate high-quality leads and fuel pipeline growth across India, Middle East, and Asia.
- Collaborate closely with the sales team to identify target accounts and tailor marketing campaigns accordingly.
- Utilize a variety of channels, including events, webinars, content marketing, and digital advertising, to attract and engage potential customers.
- Full Funnel Marketing:
- Oversee the entire customer journey, from lead generation to conversion and post-sales engagement, across the designated regions.
- Develop and implement targeted marketing campaigns to nurture leads at each stage of the funnel.
- Track and analyze marketing metrics to optimize campaign performance and ROI.
- Integrated Marketing:
- Collaborate with cross-functional teams, including sales, inside sales, product marketing, brand and operations to ensure seamless integration of marketing efforts across the regions.
- Develop and execute integrated marketing campaigns that leverage multiple channels to maximize impact.
- Analytics and Data Reporting:
- Utilize data analytics to measure the effectiveness of marketing initiatives and identify areas for improvement across India, Middle East, and Asia.
- Develop comprehensive reports on key metrics, including lead generation, conversion rates, and customer engagement.
- Leverage data-driven insights to form future marketing strategies.
- Stakeholder Management:
- Build strong relationships with key stakeholders, including sales leadership, product marketing, and executive teams across the regions.
- Effectively communicate marketing strategies and results to ensure alignment with business objectives.
- Collaborate with external partners and vendors to execute successful marketing campaigns.
- Events:
- Plan and execute high-impact events, including conferences, webinars, and trade shows, across India, Middle East, and Asia.
- Manage event budgets, logistics, and staffing to ensure successful execution.
- Measure event ROI and identify opportunities for future improvement.
- People Management:
- Recruit, hire, and manage a team of 3-4 regional field managers/campaign managers across India, Middle East, and Asia.
- Set clear performance goals and expectations for the team.
- Provide ongoing coaching, mentoring, and professional development opportunities.
- Motivate and inspire the team to achieve outstanding results.
- Foster a positive and collaborative team culture.
Qualifications and Skills:
- Proven track record in field marketing, with a minimum of 12 years of experience.
- Strong understanding of the HR technology industry and its target audience in India, Middle East, and Asia.
- Excellent leadership and team management skills.
- Strong analytical skills and ability to leverage data to drive decision-making.
- Experience in developing and executing integrated marketing campaigns.
- Excellent communication and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Mandatory Requirements:
- Experience with Salesforce CRM and Marketing Cloud.
- Proven track record in B2B SaaS marketing.
- Experience in global marketing initiatives, specifically in India, Middle East, and Asia.
Why Join GreytHR:
- Opportunity to work with a talented team of professionals.
- Competitive compensation and benefits package.
- A culture that values innovation, collaboration, and employee growth.
- The chance to make a significant impact on the HR technology industry.
If you are a passionate and results-oriented field marketing leader, we encourage you to apply.
Employment Type: Full Time, Permanent
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What people at greytHR are saying
Rating based on 3 Marketing
reviews
Anonymous · Marketing
in Bengaluru/Bangalore
Likes
The company and the management is very encouraging. The culture is good, The top management is easily accessible for approvals and for nay feedback or information needed
Dislikes
The reporting head micromanaging work. Also sometimes does not understand what the work actually involves and only focusses on okr's metrics while some job descriptions do not consider statistics
Read 3 reviewsWhat greytHR employees are saying about work life
based on 161 employees
Flexible timing
Monday to Friday
No travel
Day Shift
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greytHR Bangalore / Bengaluru Office Location
Bengaluru/Bangalore, Karnataka Office
Headquarter
Greytip Software Private Limited
GRAPE GARDEN, 29/30, 17th H Main Rd, 6th Block, Koramangala, Bengaluru, Karnataka 560095, India
Bengaluru/Bangalore, Karnataka
560095
560095
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