AM - Branding, Marketing Comm & Advocacy

Brand custodian; ensure brand identity to be followed across mediums for uniform identity. Take care of branding and marketing activity executions for brand enhancement and business promotion. Assist senior in her/his vertical for timely and appropriate implementation of projects. Mature understanding of branding and marketing communication is necessary for this role; hence the requirement for a managerial level.

Brand Building activities:
Execute brand building activities as per yearly calendar
Study best practices across airports for new ideas
Organize Events, Project Launches, Roadshows: (External & Internal Events):
Formation of a event committee with representatives from various departments required for the event
Coordinate with event agencies, sending note, discuss brief and meet along with event committee
Brief agency, organize recce with the agency for better understanding
Event planning with event committee and agency as per the finalized brief/direction (pre event preparations)
Coordinate with all other touch points from logistics point of view
Execution of event as per approved brief
Arrangements for media
Design and procurement of awards and memento
External Communication (ATL & BTL Activities):
Campaigns:
Identification of appropriate mediums for advertisement and send proposals to HoD for discussion/decision
Design of the advertisement in consultation with concerned dept.
Publish Advertisement through media buying agency
Brochures/Collaterals
Coordinated will the involved departments to compile the data and content
Prepare content framework/structure
Brief design agency, get it completed from the agency
Distribution of the same at various platforms for publicity/promotion
Corporate Films
Execute the process of development of New films/update existing film
Update script including new facts & figures, pictures, visuals etc.
Shooting of facilities, interviews etc.
Production of new corporate / marketing / branding / event specific films
This include development of script and story board from the agency post recce and interview with concern business head
Shooting as per approved story board
Produce first cut for approval, include all suggestion and make the final cut for approval
Post approval copies of the same will be distributed and showcased at various platform as per marketing plan
Seminars, Exhibitions & Conferences:
Actively involve with the responsible teams on seminars, exhibitions & conferences
Coordinate with the organiser, design agency and event agency to design branding, stall, panels etc. as per the approved brief
Take approvals for developed concept, design layout and budget
Execute approved concept on ground
Sponsorships:
Scan and evaluate sponsorship proposals
Post approval, coordinate with organiser on sponsorship deliverables incl. advertisement/brand visibility/speaking opportunity/delegate passes etc.
Coordinate with creative agency on artwork for advertisement, branding etc.
Facilitate concern dept. in participation in the event

Advertising Agencies, Digital Media Agency, Marketing & Brand Strategy Agency, Market Research

Creative Studios, Film Studios, Film Production Houses, Production Agents,

Airport Community

Industry Association, Magazine, Publications, NGOs etc.

GCMO, BCMO, CEO Office, CXOs, Group Head CC, HODs, Employees

Airline Marketing, Commercial, Cargo, Legal, HR, P&C, Finance

Airport City, Aerospace Park, APFT, MRO, Aviation Academy, GMRVF etc.

Corporate Office, DIAL and other GMR Offices

MBA/Diploma in Marketing Communications

8-10 yrs