Assistant Marketing Manager

• Devising strategies to drive online traffic to the company website leveraging social media platforms and effective SEO mechanism.

• Google Ad words Facebook Ad words, Social Media Taboola Performance Marketing Campaign for Affordable Affordable Luxurious Projects.

• Developing a complete Digital Marketing plan.

• Scheduling the content.

• Giving insights themes for the creative designing.

• Creating PPC RTB ads for Performance Marketing Campaign of the projects.

• Handling social Media Channels Facebook, Instagram, Twitter, and LinkedIn.

• Geo Targeting Campaigns.

• Reviewing monitoring results for each Campaign.

• Online Reputation Management through Agency.

Strategic Budget Management

• Budget planning for all Offline as well as Online Marketing Campaigns.

• Formulating and tracking various reports through MIS including monthly spends (line wise, bucket wise) and Calculating ROI against each Marketing Vertical.

Offline Marketing.

• Creating annual/monthly plans for lead generation through a balance of ATL/BTL/Digital channels, analysing each channel against conversions, communication target audience. Added new channels for lead generation.

• Conceptualizing/communicating attractive consumer offers for festival new launches which were featured across major publications.

• Identifying Media, Digital Marketing and PR agencies to strategize and implement annual brand plans, marketing campaigns, marketing collaterals PR campaigns.

• Planning and managing participation in 4 major exhibitions. Complete detailing for special schemes, partnering with agencies for simultaneous outdoor, radio and print campaigns.

• Planning and executing various branding assignments for the Brand.

• Successfully allocating yearly budgets on a 360-degree brand building and marketing campaign over ATL/BTL digital campaigns. Measuring performances for each campaign against expenses

• Conceptualizing designing all Marketing Collaterals.