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Eternus Solutions

Compare

3.4

based on 43 Reviews

9 Eternus Solutions Jobs

Executive - Service Marketing

Eternus Solutions (Now InfoBeans)

3.4

based on 43 Reviews

4-9 years

Pune

1 vacancy

Executive - Service Marketing

Eternus Solutions

posted 2mon ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Data Analytics SEO Social Media Marketing Email Marketing Online Marketing

+ 4 more

Job Description

Marketing Strategy: Develop and execute comprehensive service marketing strategies aligned with the organization's business objectives
This includes market analysis, segmentation, targeting, and positioning
Brand Management: Oversee and maintain the organization's brand identity, ensuring that it conveys the desired image and values associated with the services offered
Customer Research: Conduct market research to gain insights into customer preferences, expectations, and needs
Use data to refine service offerings and marketing approaches
Marketing Campaigns: Plan and execute marketing campaigns that promote specific services
This involves creating marketing collateral, advertisements, and content for various channels, such as digital, print, and social media
Digital Marketing: Leverage digital marketing channels, including websites, social media, email marketing, and online advertising, to reach and engage with target audiences
Content Marketing: Develop content that educates, informs, and entertains potential customers about the services
This may include blog posts, articles, videos, and webinars
Lead Generation: Implement lead generation strategies to attract potential customers and nurture them through the sales funnel
Customer Relationship Management (CRM): Utilize CRM systems to manage customer data, track interactions, and personalize marketing efforts to better serve existing customers
Market Positioning: Develop a unique value proposition and position the services in a way that differentiates them from competitors in the market
Service Quality Assurance: Ensure that the quality of services meets or exceeds customer expectations
Gather feedback and address any service-related issues promptly
Metrics and Analytics: Track and analyze marketing performance using relevant metrics, such as customer acquisition cost, customer lifetime value, and return on investment (ROI)