Manager - Performance Marketing - Realty (3-8 yrs)

Role Overview: We are looking for a dynamic Performance Marketing & Marketing Automation Manager to lead our digital marketing initiatives and implement cutting-edge automated marketing solutions. This role is pivotal in leveraging data-driven marketing strategies and technical automation expertise to boost customer acquisition and enhance engagement across our realty projects.

Key Responsibilities:

- Develop, manage, and optimize comprehensive paid digital marketing campaigns across PPC, social media ads, and display advertising.

- Design and implement efficient marketing automation workflows to streamline operations and boost customer engagement.

- Craft and refine email marketing strategies to enhance lead generation and nurturing.

- Implement lead scoring and nurturing programs to identify and focus on high-potential leads.

- Continuously monitor campaign performance and ROI, deriving insights to drive improvements.

- Conduct A/B testing for ads, landing pages, and email campaigns to optimize effectiveness.

- Oversee and enhance the marketing tech stack, ensuring seamless integrations with other platforms.

- Develop automated reporting dashboards to monitor key performance metrics and adjust strategies accordingly.

- Analyze and optimize conversion funnels to improve the customer journey and lead-to-sale conversion rates.

Required Skills and Experience:

- 3+ years of experience in performance marketing and marketing automation.

- Proficiency with platforms and tools like WebEngage, MoEngage, Google Ads, Meta Ads, and LinkedIn Ads.

- Strong analytical capabilities using tools such as Google Analytics and data visualization platforms.

- Experience with CRM systems, customer journey mapping, and email marketing best practices.

- Technical skills in HTML, CSS, tag management systems, and basic SQL.

- In-depth knowledge of UTM parameter management, campaign tracking, and data-driven optimization.

Success Metrics:

- Improved ROI and reduced cost per acquisition through strategic campaign management.

- Higher quality leads, increased conversion rates, and enhanced email engagement metrics.

- Development of effective automation workflows that minimize manual efforts.

- Enhanced efficiency of customer journey mapping and conversion funnels.

Why Join Us?

- Entrepreneurial Environment: Engage in a vibrant atmosphere where contributions significantly impact the company.

- Rapid Growth & Leadership Opportunities: Gain rapid advancement potential in a company that values lean and agile leadership.

- Innovation & Experimentation: Enjoy the freedom to innovate and execute cutting-edge marketing strategies.

- Long-Term Vision & Expansion: Be part of our ambitious plans, including potential international expansion and exposure to global markets.

- Impactful Work: Directly influence the brand perception, customer acquisition, and overall business success.