BHIVE - Manager - Performance Marketing (4-6 yrs)

Role: Performance Marketing Manager.

Location: Church Street, Bangalore.

Department: Analytics & Insights.

Reports To: Head of Analytics.

Work Mode: Work from Office (Mon to Fri, 5 days).

Experience Required: 4+ years.

Company: Real Estate Group.

- We are seeking a skilled Digital Marketer with 4+ years of experience to join our growing team.

- The ideal candidate will have hands-on expertise in managing and optimizing digital marketing campaigns across various platforms, including LinkedIn, META, and Google Ads.

Job Responsibilities:

- Develop, implement, and manage digital marketing campaigns on Google Ads, LinkedIn, Facebook/Instagram (Meta), and other platforms to achieve business objectives.

- Conduct market research, audience analysis, and competitor tracking to enhance targeting and campaign effectiveness.

- Conduct comprehensive keyword research specific to the real estate industry, focusing on high impact keywords relevant to platforms like Google Ads.

- Monitor, analyze, and report on key performance metrics (KPIs) and ROI, providing actionable insights for optimization.

- Manage budgets to maximize ROI across social media, search engines, display advertising, and email marketing campaigns.

- Create marketing measurement systems and ensure the team meets ambitious growth goals.

- Compile and analyze performance data using advanced Excel skills to uncover actionable insights and improve outcomes.

- Stay up-to-date on digital marketing trends and best practices, integrating them into strategies for continuous improvement.

- Provide regular performance reports to senior management, highlighting progress and areas for enhancement.

- Work with internal and external stakeholders to ensure seamless campaign execution and alignment with overall marketing objectives.

Required Skills:

Experience & Expertise:

- 3-5 years of experience in performance marketing, preferably at a real estate company.

- Proven track record of managing successful digital advertising campaigns with measurable results.

- Expertise in managing Google Ads, LinkedIn, Facebook/Instagram (Meta) and other performance marketing platforms.

- In-depth knowledge of SEO, SEM, and data-driven decision-making.

- Conduct comprehensive keyword research specific to the real estate industry, focusing on high impact keywords relevant to platforms like Google Ads.

Technical Skills:

- Advanced proficiency in Excel for compiling, analyzing, and interpreting performance data.

- Strong analytical skills to monitor KPIs, measure ROI, and derive actionable insights.

- Proficiency in marketing tools like Google Ads Manager, GA4, MS Clarity, Meta Ads Manager, and HubSpot CRM platforms.

- Budget management expertise to optimize spending and maximize ROI.

Strategic & Industry Knowledge:

- Up-to-date knowledge of digital advertising trends, emerging technologies, and best practices.

- Experience with audience targeting, persona development, and market segmentation.

- Ability to develop and implement innovative strategies aligned with business goals.

- Competitor analysis skills to refine campaigns and maintain a competitive edge.

Soft Skills:

- Excellent communication and leadership skills to manage teams and present insights to stakeholders.

- Collaboration skills to work seamlessly with creative, sales, and cross-functional teams.

- Problem-solving and adaptability to quickly address challenges and integrate new tools or techniques.

- Proven ability to set up and manage marketing measurement systems and hold teams accountable for ambitious growth goals.

About the Company: The BHIVE Group stands at the forefront of revolutionizing enterprise-grade managed offices & coworking spaces for enterprises, democratizing investments in Bengaluru.

With BHIVE Workspace's extensive network in prime locations of Bengaluru and Mumbai along with BHIVE Properties' expertise in investment, the group redefines commercial real estate and financial services.

BHIVE Workspace offers a collaborative ecosystem with over 27+ properties, 46,000 seats and spread across 1.

Why Choose BHIVE:

Benefits:

At BHIVE, we are committed to providing more than just a paycheck-we strive to create a supportive and rewarding work environment where employees feel valued, empowered, and motivated to excel.

Our comprehensive benefits package, competitive compensation, financial security, and professional development opportunities, reflects this commitment and underscores our dedication to the well-being and success of our team members.

Equal Opportunity Employer: BHIVE proudly stands as an Equal Opportunity Employer - By Choice.

We firmly believe that we are most effective in helping our associates, customers, and the communities we serve, lead better lives when we genuinely understand them.

This involves recognising, respecting, and valuing diversity in terms of unique styles, experiences, identities, ideas, and opinions while fostering inclusivity for all individuals.

Growth: BHIVE invests in employee development, providing opportunities for professional advancement.

Impactful Work: Joining BHIVE means contributing to a real impact on the startup ecosystem in India.