Senior Executive -Digital Paid Marketing

Job description

 1. Plan, execute, and optimize paid marketing campaigns across platforms like Google Ads, Meta, LinkedIn, and others.

2. Develop data-driven strategies to meet lead generation, conversion, and ROI targets.

3. Monitor campaign performance metrics (CPC, CTR, CPA, ROAS) and generate actionable insights.

4. Use tools like Google Analytics, Ads Manager, and other analytics platforms.

5. Coordinate with creative teams to develop engaging ad creatives and copy.

6. A/B test creatives, landing pages, and audience targeting to improve performance.

7. Create weekly and monthly performance reports and present findings and recommendations to stakeholders.

8. Manage influencer marketing campaigns.Role & responsibilities

Qualification-MBA/B.Com/BBA/PGDM/B.Tech

Experience- 3 - 4

Working Days- 6 days

Job Location- Sitapura