Performance Marketing Manager

Position: Manager - Digital Marketing
Location: Gurgaon
Department: Marketing
Reports To: Director
Job Summary:
We are seeking a dynamic and results-driven Digital Marketing Executive with extensive experience in
managing Meta (Facebook, Instagram) and YouTube ad campaigns. The ideal candidate will have a
proven track record in lead generation and brand-building activities, leveraging digital platforms to
achieve marketing objectives.
Key Responsibilities:
1. Ad Campaign Management:
o Plan, create, and manage Meta (Facebook, Instagram) and YouTube ad campaigns.
o Optimize ad performance through A/B testing, audience targeting, and budget
management.
o Monitor and analyze campaign performance using analytics tools to ensure KPIs are
met.
2. Lead Generation:
o Develop and execute lead generation strategies to attract and convert potential
customers.
o Utilize various channels and tools to capture and nurture leads through the sales funnel.
o Collaborate with the sales team to align marketing efforts with sales objectives.
3. Brand Building:
o Implement strategies to enhance brand awareness and positioning on digital platforms.
o Create compelling content and visuals that align with the brands voice and messaging.
o Engage with the online community through social media to build and maintain brand
loyalty.
4. Performance Analysis:
o Analyze campaign data and generate detailed performance reports.




o Use insights from analytics to make data-driven decisions and improve future
campaigns.
o Track ROI and other key metrics to measure the success of digital marketing efforts.
5. Content Development:
o Coordinate with content creators and designers to produce high-quality digital content.
o Ensure that all content is optimized for search engines and social media platforms.
o Stay updated with the latest trends and best practices in digital marketing.
6. Collaboration:
o Work closely with the marketing team to align digital strategies with overall marketing
goals.
o Coordinate with external agencies and vendors as needed.
o Participate in brainstorming sessions and contribute creative ideas for campaigns.
7. Continuous Improvement:
o Stay abreast of industry trends and new digital marketing technologies.
o Continuously test and evaluate new strategies to improve campaign effectiveness.
o Attend relevant workshops, webinars, and conferences to enhance professional skills.
Qualifications:
• Experience:
o Minimum of 3-5 years of experience in digital marketing, specifically managing Meta
(Facebook, Instagram) and YouTube ad campaigns.
o Proven experience in lead generation and brand-building activities.
• Education:
o A degree in Marketing, Business, Communications, or a related field is preferred but not
mandatory.
• Skills and Competencies:
o Strong understanding of digital marketing principles and best practices.




o Proficiency in using digital marketing tools and platforms (e.g., Facebook Ads Manager,
Google Analytics, YouTube Analytics).
o Excellent analytical skills and the ability to interpret data to make informed decisions.
o Creative thinking with strong content creation skills.
o Strong communication and interpersonal skills.
o Ability to work independently and manage multiple projects simultaneously.
Work Environment:
• The candidate must be comfortable working in a fast-paced environment and meeting tight
deadlines.