Digital Marketing Executive

PPC EXECUTIVE
Responsibilities:

• Manage day-to-day operations of Google AdWords, Meta Ads Manager and other leading Ads platforms.
• Measure and analyse campaign performance to support continuous optimization efforts to generate leads
• Tactical campaign development including keyword discovery, bid strategy execution and budget management.
• Develop forward-thinking, data-driven account analysis and clear recommendations that align with team goals.
• Own cost-per-lead and cost-per-sale optimization focusing on conversion metrics to drive increased campaign ROI.
• Determine and execute testing methodologies, reporting requirements, and modelling requirements, to ensure full impact and efficiency of channel efforts.
• Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.
• Develop quarterly and annual strategies designed to maximize leads

Specific Skills:

• Degree in Marketing, Communications, or any related field
• 4+ years’ experience with PPC and social media marketing
• Familiarity with WordPress
• Expertise in A/B and multivariate testing
• Advanced Knowledge of the Google Ads, Microsoft Advertising, Facebook, LinkedIn advertising platforms
• Proven experience with paid ad campaigns and promotions on social media
• Strong creative aptitude, including a keen eye for design and copywriting
• Problem-solving mindset with high attention to detail