Paid Media Manager

PPC Campaign Manager

Investors Clinic is looking for PPC Campaign manager with 4+ years experience to proficiently understand, manage, and build strategies for successfully attaining campaigns for Goa Location

Role & responsibilities

• Manage, review & perform daily account responsibilities associated with Google Ads. The candidate should be skilled at maintaining and monitoring Keywords, audience targeting, daily and monthly account budget, impression & quality score.
• Creation of relevant keywords including short & long-tail keywords.
• Manage Display network placement lists on Google Ads & Meta Specialist
• The candidate should be good at strategy creation and execution for keyword and audience opportunities, campaign structuring, targeting, display network, and other required actions.
• The candidate should be able to work on multiple Ad sets and Ads.
• Should be eager to learn and stay updated with the latest search engine and PPC industry trends and developments.
• The candidate should be skilled at monitoring and administrating web analytics dashboards, reports and key reporting tools in accordance with the project and industry standards

The candidate should monitor performances of all active campaigns and should come up with new ideas to improve the result.

Preferred candidate profile

• The candidate should have 4+ years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Proficient to use multiple analytics tools including Google Analytics as well as internal reporting tools.
• The candidate must have experience working with popular PPC ad platforms Google Ads, Bing Ad Center and LinkedIn Advertising.
• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.

Meta Specialist is Mandatory/ Google Ads / Bing certification a plus