Paid Media Manager
Paid Media Manager Interview Questions and Answers
Q1. Difference between bidding strategy
Different bidding strategies optimize for different goals, such as maximizing clicks, conversions, or revenue.
Manual bidding allows you to set bids at the keyword level, giving you more control over individual keywords.
Automated bidding strategies like Target CPA or Target ROAS use machine learning to optimize bids based on your specified goal.
Enhanced CPC adjusts your manual bids to increase conversions while still allowing you some control over bid adjustments.
Maximize Clic...read more
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