Paid Media Specialist

Our ideal candidate is a creative marketing professional, preferably with a writing background.

You should be able to develop engaging content to attract and retain customers. For this

position, its also essential to be up-to-date with new technologies and marketing trends.

• Ultimately, you should be able to expand our client's digital footprint and brand awareness.
• Core agency experience in executing paid campaigns across search, social. You will work within the core digital marketing team to drive paid search and paid social performance on the Indian market.
• The ideal candidate has 3+ years of managing paid search budgets of over INR 60 lacs per month and understands what it takes to compete for some of the most competitive (and expensive) keywords in Google. You should know the ins and outs of Facebooks targeting capabilities and easily identify the best campaigns objectives to meet our clients business goals. Equally important to your technical paid search and social chops is your ability to communicate your analysis and recommendations to clients and colleagues alike.
• Our ideal candidate is someone who is fun to work with, and can speak confidently on the value of our optimizations and work, and explain complex strategies in an easy to digest manner. Last but not least, youre looking to join a fast-growing company that prides itself on education and thought leadership for our clients and the industry as a whole.

Role:

• Manage the overall paid marketing campaigns across all available channels - Paid Social and Paid Search.

Responsibilities:

1. Paid Social and Paid Search Performance for the UK market: You will enhance your area of

expertise by owning the Paid Social and Paid Search strategy development, execution and

refinement across all platform

2. Forecasting & Budgeting: Provide input into the overall performance goals and delivery.

3. Digital Assets Collaboration: Liaising with in-house Creative team to develop compelling creative assets designed to resonate with the campaign target audience.

4. Reporting & Performance: Ensure campaign performance meets/exceeds forecast. Analyzing

data, reviewing and reporting on the effectiveness of campaigns in an effort to maximize results.

Collaborate with internal teams and external partners to create integrated marketing campaigns, and report on performance.

5. Develop test plans to continually test and refine campaign

6. Industry knowledge: Staying up to date with emerging technologies and the evolving digital

landscape to identify relevant first-to-market opportunities.

Requirements:

• 3+ years experience in optimizing paid search and paid social campaigns.
• Love data, analytics and surfacing insights - methodical with great attention to detail
• Ability to create compelling ad copies
• Good knowledge of Excel (using formulas, VLOOKUP's and PivotTables)
• Test and Learn mentality

NOTE: Excellent command of written and spoken English is essential.